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Aldi recruiting 30 wine tasters to sample bottles for free in exchange for reviews

Aldi’s wine club takes place every three months

Matt Mathers
Tuesday 05 May 2020 10:37 BST
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(Aldi)

Aldi is offering wine-lovers the chance to sample some of its bottles of vino for free as part of its 24th wine club.

The German supermarket chain is recruiting 30 amateur connoisseurs to review products for the wine club, which takes place every three months.

Participants will receive three bottles of plonk over a six-week period in exchange for an honest review on social media, using the hashtag #AldiWineClub.

Announcing the recruitment drive online, Aldi said: “Know a thing or two about your grapes?

“Fancy yourself as a wine expert? Well now you have the chance to have your say as we are after budding wine connoisseurs to join our new panel.

“Every three months we will select 30 burgeoning wine experts to join us on a tasting journey of Aldi’s delicious wines.”

Those taking part will be sent tasting notes to help with their reviews, and will be the first to hear about the supermarket’s award-winning wines, Aldi says.

“Being part of the panel means that you’ll be the first to hear about our award-winning wines, and we’ll send you three delicious bottles from our range to try over a six week period,” Aldi added.

“All we ask is that you taste and review the wines in a tweet using the dedicated #AldiWineClub hashtag.

“Along with the wines, to help you with your monthly reviews we’ll also send you a selection of tasting notes to guide you on everything from the aroma and body to the taste.”

Last month, Aldi launched an online shopping service for the first time ever to help its customers during lockdown.

The supermarket began selling essential parcels containing 22 products, including long-lasting foods, such as tinned soup, rice and pasta, retailing at £24.99.

“We are committed to providing quick, safe and affordable access to food for all our customers and understand that, for some, visiting one of our stores is not an option at the moment,” said Fritz Walleczek, managing director for corporate responsibility at Aldi.

“We’re constantly looking for new and better ways to support our customers in these uncertain times and I’m hopeful that these food parcels will make life a little easier for some of the country’s most at-risk people.”

You can view the full list of products available in Aldi’s parcels by following this link.

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