Pretty in pink: The romantic make-up look to try this Valentine’s Day

From the age-old classic rose red lips to bubblegum shades for cheeks and mauvey-pink tones on eyes, Sarah Young shares how to get the romantic look

Pink eyes is the latest way to wear the traditional Valentines tones

Love is in the air and regardless of whether you are going on a date or hitting the town with friends for an anti-Valentine’s do, you’re going to want to look good for the occasion.

And for a day devoted to love, that means injecting your beauty look with bubblegum, rose and mauve-y pink tones.

Great for adding a touch of romance, these shades are super-fun to work with and while pink has long been relegated to the lips and cheeks, nowadays it can be worn on your eyes too.

A trend that’s easier to pull off than you think, the easiest way to wear pink on your lids is with a subtle wash of colour – just make sure to counteract any dark shadows beneath with an illuminating concealer.

If you’re feeling brave this V-day though, steal the smokey eye’s crown and introduce darker shades to the crease to create more intense look.

For a subtle finish, we recommend rounding off the look by grooming your brows, covering any blemishes and swiping a slick of gloss across your lips.

However, for a more directional look don’t be afraid to play with colour.

Tom Ford Beauty, Eye Quad in Honeymoon, £66, Net-a-Porter

A red lip is the beauty equivalent of the little black dress but, when paired with a pretty pink eye, it becomes seriously fierce.

Beautifully conflicting, a crimson pout is the ultimate statement and while a bright shade will bolster pale pink shades, a deeper berry red strikes just the right note between classic and vampy.

By Terry, Ombre Blackstar in Bubble Glow, £29, Cult Beauty

If this all sounds a bit too outré for your taste though, stick to what you know and opt for romantic flushed cheeks instead.

Here, pick a pink shade that will give your guise a barely-there blushing effect and don’t forget to make those cheekbones pop with a dab of highlighter.

5 Piece Sweetheart Set, £44.99, Spectrum

YSL, Rouge Volupte Shine in Nude Lavalliere, £28, John Lewis

Narsissist Wanted Eyeshadow Palette, £55, Nars Cosmetics

Estee Lauder, Pure Colour Love Matte Lipstick in Bar Red, £19, Selfridges