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TJ Maxx bosses tell employees to throw Ivanka Trump's displays in the bin
It's the latest in a string of retailers to ditch the socialite's line
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Your support makes all the difference.TJ Maxx is the latest in a long line of retailers to apparently pull away from promoting Ivanka Trump’s struggling fashion brand.
Bosses have demanded that employees throw out her advertisements, take down displays and stop presenting her brand’s merchandise separately.
Last week, workers at both TJ Maxx and Marshalls, which are both owned by TJX Companies, were told that Ivanka’s products should no longer be given pride of place.
“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into [other products on the racks]”, a note, leaked to The New York Times, read.
“All Ivanka Trump signs should be discarded.”
The move by TJ Maxx and Marshall’s has been played down by bosses saying that it often reorganises products but the timing – amid what appears to be an anti-Trump boycott – seems suspicious.
One worker even said that in the several years they have worked at the store, they had never once seen an order demanding that a brand’s adverts be thrown in the trash.
Doreen Thompson, a spokesperson for TJX Companies played down the significance of the change, telling Racked that the chains would continue to sell the brand.
'We aim to offer a merchandise mix that gives our customers a choice in what they may want to purchase,' she said.
Yet another blow to the socialite’s business which has already been dropped by a string of luxury retailers including Nordstrom and Neiman Marcus, this hit is bound to have an impact on her sales.
President Trump took to Twitter on Wednesday to challenge Nordstrom’s decision to completely ditch Ivanka’s line which, they say, was purely based on a steady decline in sales.
“My daughter Ivanka has been treated so unfairly by Nordstrom,” he wrote.
“She is a great person - always pushing me to do the right thing! Terrible!”
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