Prada announces retail strategy in Middle East

Afp
Sunday 01 May 2011 00:00 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Italian fashion house Prada said on Wednesday it will open stores across the Middle East as part of a joint venture with Emirates luxury retailer Al Tayer Insignia to develop a new retail network.

"The joint venture company, headquartered in Dubai, will oversee the roll out of Prada and Miu Miu stores across the region, leveraging on Al Tayer Insignia's market knowledge and expertise," a joint company statement said.

The new retail network will see stores opened in Bahrain, the Kingdom of Saudi Arabia, Kuwait, Oman and the United Arab Emirates, it said.

"This agreement underlines Prada Group's development strategy, which aims to seize opportunities in high potential markets worldwide, focusing on the retail distribution channel," it added.

Giant luxury retailer Al Tayer Insignia called the venture a "strategic development" and a "significant milestone" in its drive to become the "ideal partner for leading luxury brands in the Middle East."

The retailer currently distributes over 35 of the world's "most renowned luxury brands" and operates over 80 stores in the region, the statement said.

The Prada Group, which includes the Prada, Miu Miu, Church's and Car Shoe brands is 95 percent controlled by the Prada family and executives.

mg/ide/hd

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in