New video puts an end to honey-drenched perfume ads

Relax News
Monday 15 February 2010 01:00 GMT
Comments
(All Rights Reserved.)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

With the seemingly never ending flow of romantically powdery fragrance commercials, the new Juliette has a Gun ad comes as a nice change: yes, the female protagonist actually has a gun, outsmarts all gangsters, and leaves the scene in a racy car, wearing an Al Capone-inspired hat.

The French label previously released pictures of a topless Lou Doillon, daughter of singer Jane Birkin and filmmaker Jacques Doillon, for its new fragrance Calamity J.

Stating that the new scent is "masculine" while targeted at women, the label says that Calamity J is at the same time "amber and wooden" in its elements: the fragrance opens with patchouli and ambroxan, melts into a heart of iris, lavender and amber, and dries down with notes of musk and vanilla.

According to its creator, the perfumer Romano Ricci, the women's scent is "dandy, masculine but sophisticated," which corresponds perfectly with the new commercial.

Calamity J is available at concept and department stores in France (Colette, Le Bon Marché, Printemps) and abroad (Henri Bendel, Corso Como, Selfridges, Harvey
Nichols, Saks Fifth Avenue among others), priced from €75.

Lou Doillon also stars in a new short film for French fashion brand Vanessa Bruno (her second gig for the label)? which can be watched here.

http://www.juliettehasagun.com

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in