Susannah Frankel: 'Around 2,500 people joined a waiting list for Sisley’s anti-ageing cream'
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.It's always a good thing when an eye-wateringly expensive beauty brand provides a product junkie with the perfect excuse to indulge. And Sisley, certainly among the finest eye-wateringly expensive beauty brands in the world, has done just that, launching its 'Become a Friend of the Heart Yard' campaign.
Between now and the end of the year, 10 per cent of sales of the company's bestselling Sisleya Global Anti-Age and Sisleya Eye & Lip Contour Cream will be donated to the Kids Company's Heart Yard, dedicated to providing a home for vulnerable children.
Some beauty bumph. When Sisleya Global Anti-Age launched in America, despite a price tag of £251, an estimated 2,500 people joined a waiting list just for the privilege of buying it. Given its claims to correct skin problems due to hormonal deficiencies and regenerative properties more broadly, not to mention the blemish-free reputation of the name in question, this is not entirely surprising. Also, Sisley products feel and smell lovely: this is in no way the beauty-by-punishment school of thinking, which makes me happy too.
"When Camila [Batmanghelidjh, founder of Kids Company] told us about the Heart Yard project we immediately wanted to get involved," says Sisley vice president, Christine d'Ornano. "Sisley hopes that this collaboration will enable many more children to go through its life-changing doors."
For more information, see sisley-cosmetics.com/charity-kids. Susannah Frankel is Fashion Editor of 'The Independent'
s.frankel@independent.co.uk
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments