LA clothing label launches scented t-shirts that will smell good for dozen washes

The £86 tee will  keep you smelling as Le Labo's expensive fragrance

Linda Sharkey
Friday 27 March 2015 19:32 GMT
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(hiroclark.com)

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Louise Thomas

Louise Thomas

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Perfumery Le Labo and clothing label Hiro Clark have joined forces to create a scented t-shirt named "Smells Like You".

The limited edition tees have been infused with the New York-based perfume maker’s signature scent Santal 33, which is described on its website as a “smoking wood alloy” and “unisex”.

The tees, priced at $128 (approx. £86), are part of the LA-based t-shirt brand’s spring/summer 2015 collection and are now available to buy on its website. Although it might seem a high price tag for a cotton tee, they’re proving popular with two of the four styles selling out online - and the other two left going pretty quickly.

Sold out:Scented tee with woodcut graphic. hiroclark.com
Sold out:Scented tee with woodcut graphic. hiroclark.com (hiroclark.com)

Le Labo is a high-end perfumery with its popular perfume costing £150 a 100ml bottle.

"T-shirts are something that lovers steal from each other. That and their perfume," said LeLabo’s co-founder Fabrice Penot. "Fragrance is such a personal choice -so special, so unique. And since Hiro Clark does such limited batches of tees, it made sense to partner with them on this one-of-a-kind project."

One of the scented tees still available on hiroclark.com
One of the scented tees still available on hiroclark.com (hiroclark.com)

The t-shirts come in white and grey and feature two graphics: a woodcut design (inspired by the woody scent) and the words “there miracles here”.

If you were already thinking of ditching your perfume bottles, think twice as the scent will eventually fade, though it's promised to endure around a dozen washes - probably by then, you'll really start smelling like yourself.

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