Estee Lauder launches 25th Anniversary Pink Ribbon collection

The brand is celebrating the landmark with a special range of beauty products. What’s more, 20 per cent of the profits will be donated to research

Illustrious beauty brand Estée Lauder has announced the launch of its 25th Anniversary Pink Ribbon collection.

A movement that started with one woman, Evelyn H Lauder in 1992, The Estée Lauder Companies’ Breast Cancer Awareness Campaign was born when the visionary became troubled by the lack of awareness, funding and resources necessary to overcome the disease.

The brand started the campaign by handing out pink ribbons at its beauty counters around the world, and then Lauder went on to establish the Breast Cancer Research Foundation (BCRF), a non-profit organisation, to generate funding that would be solely dedicated to the study of the disease.

A quarter of a century later and the campaign has gone from strength to strength, uniting women, employees, customers and researchers.

This year, for the 25th Anniversary Pink Ribbon Collection, the legacy lives on with a trio of beauty bonuses.

First up, the Pink Ribbon Knockout Eyes Collection features a stunning eight-piece Pure Colour Envy Eyeshadow Palette, a full-size Knockout Mascara, eyeshadow brush and a mini Double Wear Eye Pencil.

What’s more, the best-selling shades also come encased in an eye-catching zip-around make-up bag.

Pink Ribbon Knockout Eyes Collection, £45.00

A cult product that any beauty buff will be acquainted with, Estée Lauder has also released a limited edition pink bottle version of it’s number one recovery serum, the Advanced Night Repair Synchronised Recovery Complex II.

Crafted using the brand’s exclusive ChronoluxCB technology, it’s proven to maximise the power of your skin’s natural night-time renewal and leaves fine lines and wrinkles significantly reduced.

Limited Edition Advanced Night Repair Synchronised Recovery Complex II, £72.00

But, if beauty products aren’t quite your thing or you fancy flaunting something a little more showy, why not pick up the Estée Lauder Commemorative 25th Anniversary Pink Ribbon Pin.

This year, the pin is engraved with the message “celebrating 25 years”, and accented with two stones; one pink and one blue to represent the fact that for men in the United States, the risk of getting breast cancer stands at 1 in 1,000.

Commemorative 25th Anniversary Pink Ribbon Pin, £10.00

20 per cent of every purchase made from the Estée Lauder 25th Anniversary Pink Ribbon collection will be donated to the BCRF.