Don’t sweat the smalls stuff: a guide to lingerie gifting

Lingerie shopping for yourself or a loved one can be a minefield, but there is a way to safely navigate the rails with just a few handy tips

Bra £110, knickers £110, agentprovocateur.com

So you want to buy your partner some lingerie? It’s a lovely idea but the purchasing process can be fraught, especially if you’re a man and a British one at that.

A certain amount of confidence needs to go into the purchase – not only for what the present implies, but to assist you in getting the size, fit and style just right.

Buying the right bra can be an exhausting enough experience even for the person who will wear it, so an outsider – even one familiar with their form – will inevitably struggle.

“There’s no real formula; finding the right bra size for someone is a hard task,” says Kelly Dunmore, chief lingerie stylist at Rigby & Peller. “And your bra size isn’t like your shoe size – it changes not just through different stages of your life, but in different styles and brands. And purchasing the wrong size can be a real turkey; after all a ‘medium’ doesn’t really exist in lingerie.” Doing your research is key, advises Dunmore: “Take a sneaky peek at the size and style your giftee is wearing.” That applies to bras, but also to knickers, where you’ll probably be able to choose between thongs, briefs and something in between.

Internet shopping may seem like the easiest option, but being able to see and touch lingerie will really help you best understand it’s size and fit – whether it’s stretchy or soft, delicate or more structured. And, don’t be shy – store advisers will see styles in all sorts of shapes and sizes and be able to make honest recommendations.

If you’re too worried about getting the wrong size, there are other ways to get something special – a bodysuit without cups or underwire will offer more flexibility of fit.

Nightwear doesn’t have to mean staid striped pyjamas; Rosie for Autograph at Marks & Spencer is chock-full with luxurious silk and lace pieces that evoke Old Hollywood glamour. Another option is a robe – a long number will be a practical cover up, while a short kimono style is more flirty and fun.

Remember that this isn’t a gift for you: “Lingerie is such a personal purchase, keep the recipient in mind at all times – think about her style and needs,” advises Dunmore.