Breast Cancer Awareness Month: Fashion and beauty products you can buy to show support

Brands and charities are coming together this month to fundraise and fight the UK’s most common form of cancer. By Sarah Young

October is Breast Cancer Awareness Month, a worldwide annual campaign involving thousands of organisations, to highlight the importance of breast cancer awareness, education and research.

Breast cancer is the most common cancer in the UK: around 55,000 women are diagnosed every year. One in eight are expected to receive a breast cancer diagnosis in their lifetime.

To help take action against the disease, big retailers collaborate annually with cancer charities to create limited edition products that give back to the cause.

So, this October, make your buying power count by looking and feeling good while doing good.

From T-shirts to lingerie and fragrances, there’s something for everyone to join in this Breast Cancer Awareness Month.

Fashion

Girl vs Cancer

Bosom Buddies Tit-Tee, £28, Girl vs Cancer

The brainchild of Lauren Mahon – a fashion blogger, presenter of the podcast You, Me and the Big C, and breast cancer survivor – Girl vs Cancer is donating 25 per cent of sales from its range of boobie-inspired garb to a number of partner charities, including CoppaFeel!, Trekstock, Future Dreams and Look Good Feel Better.

As well as T-shirts emblazoned with words like “Bangers” and “Knockers”, Girl vs Cancer’s third launch is created in collaboration with London-based illustrator Poppy Papercuts. Now, you can get your hands on everything from comfy sweatshirts to aptly named Tit-Tees and tote bags featuring three brand new designs.

Marks and Spencer

Supersoft Hooded Long Sleeve Dressing Gown, £28, Marks and Spencer

This October, Marks and Spencer is helping to fund breast cancer research by donating 20 per cent of proceeds from a range of selected pink products to Breast Cancer Now.

Pieces featuring in the selection include Rosie for Autograph underwear, pyjamas, vests and cosy dressing gowns.

The Daily Edited

Cocktail House Mini Cross Body Bag, £85, The Daily Edited

For Breast Cancer Awareness Month, Australian luxury fashion brand The Daily Edited has partnered with New York illustrator But Like Maybe on a limited edition collection.

A portion of proceeds from each product will be donated to the National Breast Cancer Foundation. Our favourite is the Cocktail House Mini Cross Body Bag which you can personalise with up to four initials for free.

Stella McCartney

Rose Romancing Soft Cup Bra, £110, Rose Romancing Briefs, £85, Stella McCartney

British fashion designer Stella McCartney has released the Rose Romancing bra and brief set in support of breast cancer charities the Hello Beautiful Foundation, Memorial Sloan Kettering and the Linda McCartney Centre, which is named after Stella’s mother who died of the disease in 1998 at the age of 56.

A statement from the brand reads: “The Rose Romancing set is something beautiful that provides a positive message to break the taboos associated with Breast Cancer; while also highlighting the fact that each and every person, regardless of where they live, what they look like, or what they believe in, can be affected and deserves access to preventative education, holistic support and advanced breast cancer care.”

Asda

Tickled Pink Textured Formal Longline Coat, £35, Asda

This year supermarket Asda has launched a Breast Cancer Awareness Month collection that includes everything from outerwear to tops, bobble hats, pyjamas and lounge socks.

If you still need to invest in a winter coat, the Tickled Pink Textured Formal Longline Coat is a perfect way to spoil yourself and help researchers keep working to prevent breast cancer. Costing £35, Asda will ensure that £3.50 from every sale will be split equally between Breast Cancer Now and Breast Cancer Care.

Beauty

GHD

ghd gold by Lulu Guinness, £139, ghd

The longstanding collaboration between ghd and global breast cancer charities has raised more than £10m over the past 14 years and the brand hopes to make this year’s donation even bigger.

For 2018, ghd has joined forces with Lulu Guinness to create a limited edition featuring Lulu’s iconic lip print on the new ghd gold styler and ghd air hairdryer, with £10 from every purchase going to Breast Cancer Now.

If you can’t afford to buy anything from the range, you can join the movement and help raise additional funds for Breast Cancer Now via social media. For every pouting selfie that is posted on Instagram using #KissThisCancer and tagging @ghdhair and @breastcancernow, ghd will donate an additional £1 to Breast Cancer Now.

Coco & Eve

Like a Virgin Hair Mask, £34.90, Coco & Eve

This year Coco & Eve is showing its support for breast cancer awareness charity CoppaFeel! which aims to raise awareness of the signs and symptoms of breast cancer, and educate young people on the importance of regularly checking their breasts or pecs.

Throughout the month of October, it will be donating 20 per cent of profits from sales of its Like a Virgin Mask.

Jo Malone

Red Roses Cologne, 100ml, £94, Jo Malone

Jo Malone is donating a huge 20 per cent of every sale of its Red Roses 100ml Cologne to the Breast Cancer Campaign Foundation throughout October 2018.

A seriously romantic fragrance, you won’t regret splurging on this modern take on a traditional rose scent.

Elemis

Limited Edition Pro-Collagen Rose Cleansing Balm, £68, Elemis

Elemis has launched a dedicated product in support of Breast Cancer Care for an impressive 18 years and this year is no different.

This time round, the skincare brand has unveiled its Limited Edition Pro-Collagen Rose Cleansing Balm and has promised to donate £25,000 irrespective of how many it sells.

Invisibobble

Slim Time to Pink Hair Tie, £5.99, Look Fantastic

Fun, functional and philanthropic, Invisibobble has launched a limited edition version of its original design to support breast cancer awareness, the Time to Pink Hair Tie.

A unique and ultra-comfortable hair tie that prevents headaches, kinks and tangling, Invisibobble is donating 25 per cent of its earnings from this product to a breast cancer charity voted for during September.