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Former Big Brother presenter Emma Willis has followed in the footsteps of stars such as Dua Lipa and Selena Gomez by debuting a new, peroxide blonde hairstyle.
The 42-year-old initially ditched her trademark brunette locks for a golden blonde makeover in December.
However, Willis showcased an even lighter look on the red carpet at last night’s National Television Awards .
The transformation came courtesy of Willis’ hairstylist, Louis Byrne, who styled the presenter’s newly dyed tresses in her trademark signature quiff.
National Television Awards 2019: Best dressed guests on the red carpetShow all 42 1 /42National Television Awards 2019: Best dressed guests on the red carpet National Television Awards 2019: Best dressed guests on the red carpet Made In Chelsea star and 2017's I'm a Celebrity...Get Me Out of Here! winner, Georgia Toffolo opted for a show-stopping red gown with a halter neck and ruffle detailing
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National Television Awards 2019: Best dressed guests on the red carpet Presenter Laura Whitmore shunned tradition by opting for a metallic gold trouser suit with platform heels
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National Television Awards 2019: Best dressed guests on the red carpet The Only Way Is Essex star Gemma Collins opted for a black floor-length gown with an asymmetric neckline
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National Television Awards 2019: Best dressed guests on the red carpet Bodyguard actor Richard Madden wore a classic black suit with a bow tie and patent brogues
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National Television Awards 2019: Best dressed guests on the red carpet This Morning presenter Holly Willoughby opted for a pink floor-length dress adorned with black polka dots
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National Television Awards 2019: Best dressed guests on the red carpet Emma Willis wore a show-stopping floor-length gown with statement shoulders and a cape
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National Television Awards 2019: Best dressed guests on the red carpet Love Island stars Jack Fincham and Dani Dyer were social media hosts for this year's National Television Awards. While Fincham opted for a classic black tuxedo, Dyer wore a chic red gown with matching lipstick
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National Television Awards 2019: Best dressed guests on the red carpet Singer Mollie King opted for a silky camisole dress in emerald green
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National Television Awards 2019: Best dressed guests on the red carpet British model Leomie Anderson stood out in a sea of black gowns with a bright yellow mini dress
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National Television Awards 2019: Best dressed guests on the red carpet Love Island host Caroline Flack wore a bright orange playsuit that featured a train and zebra print heels
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National Television Awards 2019: Best dressed guests on the red carpet Singer turned TV presenter Rochelle Humes wore a sleek white floor-length dress with asymmetric strap detailing
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National Television Awards 2019: Best dressed guests on the red carpet Call The Midwife actor Jennifer Kirby opted for a high neck black dress that featured a flash of colour through the skirt
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National Television Awards 2019: Best dressed guests on the red carpet Strictly Come Dancing 2018 winner Stacey Dooley wore an ankle-length black dress with a bardot neckline and pointed mules
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National Television Awards 2019: Best dressed guests on the red carpet Love Island's Gabriella Allen wore a lacy white dress and accessorised with a tassel bag
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National Television Awards 2019: Best dressed guests on the red carpet Jamie Redknapp opted for a classic black tuxedo suit for the National Television Awards
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National Television Awards 2019: Best dressed guests on the red carpet Strictly Come Dancing presenter Claudia Winkleman wore a cream camisole dress covered in sequin discs
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National Television Awards 2019: Best dressed guests on the red carpet Star of The Mummy Diaries, Sam Faiers wore a gold floor-length dress with a thigh-high split
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National Television Awards 2019: Best dressed guests on the red carpet British actor and singer Rachel Adedeji attended the National Television Awards wearing a classic black dress with a sweetheart neckline
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National Television Awards 2019: Best dressed guests on the red carpet Love Island's Megan Barton Hansen opted for a semi-sheer black dress while Wes Nelson wore a velvet suit and camel-coloured roll neck
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National Television Awards 2019: Best dressed guests on the red carpet The Only Way Is Essex star Megan McKenna attended the ceremony wearing an elegant white dress with lace detailing
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National Television Awards 2019: Best dressed guests on the red carpet Best known for her role in The Inbetweeners, Emily Atack channeled Hollywood glamour with a high neck black dress featuring a thigh-high split
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National Television Awards 2019: Best dressed guests on the red carpet British Paralympic athlete and Strictly Come Dancing 2018 contestant, Lauren Steadman wore an elegant silky gown in olive green
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National Television Awards 2019: Best dressed guests on the red carpet Singer Pixie Lott opted for a pink and red suit with strappy metallic heels
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National Television Awards 2019: Best dressed guests on the red carpet Strictly Come Dancing presenter Tess Daly wore an all-white jumpsuit with a halter neck
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National Television Awards 2019: Best dressed guests on the red carpet Lorraine Kelly kept things classic with a black off-the-shoulder gown
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National Television Awards 2019: Best dressed guests on the red carpet Presenter and Strictly Come Dancing 2018 contestant Kate Silverton wore a monochrome printed dress with a plunging neckline
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National Television Awards 2019: Best dressed guests on the red carpet The Only Way Is Essex's Danielle Armstrong opted for a fuchsia pink gown for the National Television Awards
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National Television Awards 2019: Best dressed guests on the red carpet Gogglebox star Scarlett Moffatt wore an embroidered black dress that featured feather detailing on the shoulders
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National Television Awards 2019: Best dressed guests on the red carpet Coronation Street actor Helen Flanagan wore an elegant dress in buttercup yellow
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National Television Awards 2019: Best dressed guests on the red carpet Strictly Come Dancing professional Katya Jones wore a silky floor-length gown while her husband, Neil, opted for a navy tuxedo
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National Television Awards 2019: Best dressed guests on the red carpet Love Island's Samira Mighty wore a metallic two piece to the event
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National Television Awards 2019: Best dressed guests on the red carpet Strictly Come Dancing professional Karen Clifton wore a black jumpsuit with a gilded train
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National Television Awards 2019: Best dressed guests on the red carpet The Greatest Dancer judge Matthew Morrison wore a navy suit with a white shirt that featured black collar tips
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National Television Awards 2019: Best dressed guests on the red carpet Zoe Ball attended the ceremony wearing a pale pink double-breasted suit and matching heels
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National Television Awards 2019: Best dressed guests on the red carpet Hollyoaks' Tamara Wall wore a black dress with an off-the-shoulder ruffle neckline
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National Television Awards 2019: Best dressed guests on the red carpet Strictly Come Dancing judge Darcey Bussell chose a royal purple dress with a plunging neckline for the occasion
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National Television Awards 2019: Best dressed guests on the red carpet Eastenders' Tilly Keeper wore a glittering black dress with a cowl neck
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National Television Awards 2019: Best dressed guests on the red carpet Comedian Paddy McGuinness attended the ceremony wearing a classic black suit alongside his wife, Christine Martin, who opted for an emerald green sequin gown
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National Television Awards 2019: Best dressed guests on the red carpet Hollyoaks actor Sarah Jayne Dunn wore a strapless blush pink gown and accessorised with a metallic clutch bag
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National Television Awards 2019: Best dressed guests on the red carpet Alex Fletcher who plays Diane O'Connor in Hollyoaks wore a one-shouldered black dress with a thigh-high split
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National Television Awards 2019: Best dressed guests on the red carpet Australian actor Teresa Palmer, who is currently pregnant with her third child, opted for a bright pink dress that featured contrasting black halter neck straps
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National Television Awards 2019: Best dressed guests on the red carpet Hollyoaks stars Rory Douglas-Speed and Nadine Mulkerrin both attended the awards wearing black. While Douglas-Speed opted for a traditional suit with a bow tie, Mulkerrin wore a floor-length dress with one sleeve.
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Fans were quick to notice the mother-of-three’s lightened locks, with many saying how much they loved her new look on social media.
“You looked absolutely stunning on the NTA tonight Emma . Loving the new hair colour” one person wrote.
Another commented: “LOVE LOVE LOVE Emma’s hair this colour!”
A third person wrote: “Wow!!! @emmawillisofficial you are rocking this blonde!”
Willis finished her red carpet look with a show-stopping gown that featured on-trend shoulder pads, a high neckline and cape-like sleeves.
Meanwhile, her slicked back hair meant she was able to showcase a pair of glamorous earrings, wearing a statement diamond ear cuff and simple stud combination.
Regarded as one of the biggest award ceremonies of the year in the UK, the red carpet at this year’s National Television Awards did not disappoint .
While a number of stars chose to keep things classic with traditional black gowns, others used the occasion to inject a little colour into an otherwise dreary January evening.
Pink was a standout choice for many including This Morning presenter Holly Willoughby who opted for a pink dress adorned with black polka dots.
Similarly, singer Pixie Lott wore a two-toned pink and red trouser suit, while The Only Way Is Essex star Danielle Armstrong opted for a fuchsia floor-length number.
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