The Demi Moore photoshoot shows how prepping for the beach has changed since I was a teenager
Yes, Moore and her daughters have bodies not many ever achieve. But still, there is something a bit more self-possessed about them all, compared to the bikini ads of the past, writes Katy Brand
How old were you when you first realised that shopping for a new swimming costume was a stressful event?
It’s the moment you leave behind those carefree sandcastle-building days of childhood, where pulling on a slip of brightly coloured Lycra was merely an inconvenience before you sploshed into the sea.
Probably for most of us it begins around puberty. We start to notice other people’s bodies. In real life. And in magazines. And begin to compare them to our own, usually with an unnecessarily critical eye.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies