Fittamamma: The startup dispelling myths about pregnancy fitness

Concerned with her pregnant sister-in-law’s struggle with her body, Alexandra McCabe was determined to do something. Now she tells Zlata Rodionova how she’s keeping mammas across the world active​

Armed only with a diploma and a small loan, McCabe’s brand is now sold in 200 countries (Photos FittaMamma)

From improving your ability to cope with labour to reducing backaches, there is a whole host of health benefits linked to exercising while you are pregnant. The Royal College of Obstetricians and Gynaecologists actually recommends that all healthy pregnant women should aim for at least 30 minutes exercise five days a week.

But when Alexandra McCabe, 36, launched FittaMamma, an activewear brand for pregnant women in 2013, there were still lots of misconceptions floating around physical activity during pregnancy.

“Your health going into labour, your mental health, the health of your baby – these can all be positively impacted by being particularly active while pregnant,” she tells The Independent. “But some people still get very anxious about the idea of exercise during pregnancy – and that’s something we’re trying to work on overcoming.”