Inside Business

Is Trump really a terrible businessman? It’s more complicated than it looks

A ‘New York Times’ investigation into Trump’s tax affairs has once again called into question his record as a real estate mogul. But in the business of celebrity he’s a success, and that will continue whatever the outcome of the election, writes James Moore

Monday 28 September 2020 16:02 BST
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US president Donald Trump described reported tax records as ‘fake news’
US president Donald Trump described reported tax records as ‘fake news’ (EPA)

Ultimately, Mr Trump has been more successful playing a business mogul than being one in real life.”

That’s the killer line from the sweeping New York Times expose of President Trump’s tax affairs, which reveal that he paid just $750 in federal income tax in the year he won the presidency, and $750 in his first year of the job, while painting a picture of a business empire teetering on the brink.

But that first statement misses the point: playing business mogul is in itself a business for Donald Trump, and it is a remarkably successful one. Not only does it appear to have propped up the Trump Organisation’s struggling real estate businesses, it is ultimately what delivered the presidency into his hands.

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