As Primark sales take a tumble, will it ever add clicks to its bricks to boost them?

A whizzy new website is planned and it would be no great surprise if the company finally sells online, writes James Moore

Like so many retailers, the chain has been hit by the combined effects of the pandemic and Brexit (PA)

Primark’s fourth quarter sales slump looks nasty but it’s far from a crisis for the retailer, or its owner, Associated British Foods (ABF).

Fast fashion’s top model also said it had experienced “lower store operating costs” after the reopening of its shops following repeated lockdowns.

As such, profits will be higher than expected and ahead of last year’s showing, before the (voluntary) repayment of government job support schemes in the various territories in which the chain operates.