How Papersmiths switched focus to online during lockdown

Like many other retail businesses Papersmiths struggled through lockdown, but co-founder Sidonie Warren explains to Zlata Rodionova that it has give them the time to focus on the online side of the business

Online sales are up 413 per cent compared to last year, Sidonie Warren says (Papersmiths)

It’s obviously been the most difficult six months of anyone’s business life,” Sidonie Warren, co-founder and CEO of Papersmiths admits.

Like many other businesses across the country, the small stationery chain saw a dramatic decline in footfall in March followed by an enforced shutdown of their stores as the UK went into lockdown.

To keep the business alive the entrepreneur also had to furlough all of her 33 employees.