Next, B&M, Greggs deliver new year treats. How are they defying the cost of living crisis?

Economist Simon French noted that the savings built up by better-off Britons during the pandemic remain ‘largely intact’. If this latent spending power is now being deployed, could it ease the downturn, asks James Moore

Friday 06 January 2023 17:08 GMT
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Toast of the high street? Next’s shares were in demand after better-than-expected sales
Toast of the high street? Next’s shares were in demand after better-than-expected sales (PA)

Judging by the dire predictions that fell like snow in December, the pre-Christmas cold snap never thawed on planet retail. The freezing wind was supposed to chill January’s post-Christmas trading statements, too.

Except that it didn’t happen – at least, not in the case of the early movers. Next, B&M and Greggs instead delivered some new year treats. Up to a point.

The first of that trio, often seen as something of a bellwether, reported sales up 4.8 per cent against last year, £66m better than its previous guidance of a 2 per cent fall. The company added £20m to its full-year profit guidance and said it was clearing stock faster than expected in its sale.

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