Shoppers head to frozen aisle to cool impact of ‘sizzling hot’ inflation

The more budget-friendly options also have a longer shelf life in the freezer

Consumers are tightening their budgets as inflation continues to ply pressure on prices (Asda/PA)

Shoppers are opting for frozen meat and meals such as pizza and chips as inflation continues to add hundreds of pounds to household grocery bills, research shows.

Frozen food sales were up in the three months to mid-March, according to figures from retail analysts Kantar, even as total grocery sales fell over the same period.

It comes as supermarket inflation hit 17.5 per cent in the month to 19 March, reaching another record high. It means more than £800 could be added to annual bills for the average household provided they do not change their spending habits.