Facebook boycott gathers strength as advertising giants climb aboard

The social network is becoming a toxic brand that other brands are reluctant to associate with, writes James Moore. How will Mark Zuckerberg respond?

Under pressure: Advertisers are fleeing Facebook. How will Mark Zuckerberg respond? (Reuters)

When it was just Patagonia, Ben & Jerry’s and The North Face, Facebook could maybe just shrug its shoulders.

Now, not so much. Turns out those brands were the first little snowballs rolling down the mountain that you see before an avalanche.

The avalanche is now underway.