How Didsbury Gin conquered Dragons’ Den

Told by Dragons’ Den that they were late to the gin party, Liam Manton has since taken Didsbury Gin from strength to strength, writes Zlata Rodionova

Didsbury Gin’s turnover as of January 2021 has grown to £3.5m (Didsbury Gin)

The Covid pandemic failed to put a brake on the UK’s gin craze, with a record number of distilleries registered in 2020 – rising by more than 100 in 12 months for the first time. The number of distilleries in England, meanwhile, has almost tripled since 2016.

However, having set up Didsbury Gin as a “passion project” in 2017, co-founder Liam Manton argues that the brand has managed to cut through a saturated market and the business has gone from strength-to-strength ever since.

Manton tells the Independent: “Part of the feedback we got on Dragon’s Den was that we were late to the ‘gin party’ but we certainly found the dance floor and the space for our brand since then.”