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M&S launches new Mr Men and Little Miss kids collection: Here’s what to buy

Inspired by Roger Hargreaves’s much-loved characters, this childrenswear collaboration is not one to miss

Eva Waite-Taylor
Thursday 04 February 2021 13:26 GMT
A sure-fire way to turn Mr Grumpy's frown upside down
A sure-fire way to turn Mr Grumpy's frown upside down (M&S/The Independent)

A stalwart on the high street, M&S is known for its collaborations. For womenswear, we've seen everything from Alexa Chung and Rosie Huntington-Whitley to more recently a partnership with Ghost.

As for kids, last year it joined forces with the Natural History Museum to produce a Roald Dahl-inspired collection, as well as a Harry Potter clothing, with its Hogwarts PJs a major hit.

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And now, as part of the retailer's shift away from special occasion wear and towards everyday style, it has launched its latest collection inspired by the popular book series Mr Men and Little Miss.

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The 15-piece collection includes a selection of daywear, sleepwear and accessories, and honours Roger Hargreaves's much-loved characters as they celebrate their 50th anniversary of being read and enjoyed by families around the world.

Each piece in the range has been designed with the whole Little Miss and Mr Men gang in mind, with bright colours, fun prints and uplifting slogans. From practical newborn babygrows to children's joggers and pyjama sets, there's something for everyone.

If your little one has been Mr Perfect or Little Miss Splendid, why not treat them to some new clothing that's bound to motivate them through homeschool.

You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent. 

Pure Cotton Mr Strong top

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Slogan tees have always been a mainstay in kids clothing lines, but we particularly love this “strong and fearless” iteration inspired by one of our favourite characters, Mr. Strong who's emblazoned on the front in a bright red bouclé fabric. It serves as the perfect reminder to your little one to always be brave and champion what they believe in. Made from 100 per cent cotton, the brand claims that it’s a comfortable, regular fit. It also comes in a pink colourway, should your Mr or Little Miss prefer.

  1. £9 from M&S
Prices may vary
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M&S pure cotton Little Miss pyjama set

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Set in motion early the ethos that it's cool to be kind with these Little Miss Sunshine inspired PJs, that includes skinny fit bottoms patterned with bright sunflowers and a long-sleeve T-shirt with the character's signature illustration. A similar pyjama set is available in blue, with the slogan "better together" on the front with drawings of a selection of the gang; a great option for siblings so they can be matching.

  1. £13 from M&S
Prices may vary
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M&S cotton Mr Men and Little Miss joggers

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Emblazoned with some of the most popular characters, as well as uplifting slogans such as "be you" and "aim high", we think these joggers are the perfect homeschool attire. And when worn with the matching cotton Mr Men Little Miss sweatshirt, it's sure to rival any loungewear set in your WFH wardrobe. The bottoms feature a drawstring waist for extra comfort.

  1. £12 from M&S
Prices may vary
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M&S pure cotton Mr Men Little Miss dress

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Similarly to the joggers (which frankly we wish were available in adult sizes), this dress features a selection of characters including Little Miss Giggles and Mr Smile, and snappy quotes. A perfect piece that can be worn all year round, in winter with a pair of leggings or in summer with no tights.

  1. £10 from M&S
Prices may vary
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M&S kids’ riptape Mr Men trainers

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If you've got a reluctant walker on your hands, these trainers are bound to get them excited for their daily stroll. Not just a fun addition to their wardrobe, they're also functional since they feature an easy to use riptape fastening as well as M&S's signature antibacterial technology to keep odours at bay.

  1. £17 from M&S
Prices may vary
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M&S kids’ pure cotton Mr Men sun hat

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Dreaming of summer holidays? Us too. Get prepared for when the sun begins to shine with this 100 per cent cotton bucket hat. Endorsed by the British Skin Foundation, the brand claims it's made from UPF 50+ fabric to protect or Little Miss or Mr Men from UV rays.

  1. £9 from M&S
Prices may vary
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M&S cotton Mr Happy smile often sweatshirt

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If you've got a little Mr. Grumpy, this is a sure-fire way to get them to emulate Mr. Happy's positive vibes. Similarly to the Mr. Strong top, this has everyone's favourite smiley character on the front in a texture bouclé fabric.

  1. £12 from M&S
Prices may vary
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M&S 2 pack pure cotton Mr Men sleepsuits

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Sleepsuits are essential in any baby’s wardrobe and this two-pack is both fun and playful. One babygrow features Mr Happy with the slogan “happy vibes always”, while the other is inspired by Mr Busy and has “busy saving the planet” on the front. Both have illustrations of the much-loved characters in their signature bright colourways. It’s clear M&S has paid attention to detail, poppers on the gussets are said to easily line up. If you’re buying for a three- to six-month-old, it’ll include scratch mitts, while the nine- to 12-month design features slip-resistant soles. An easy win if you’re looking to buy for a new baby.

  1. £16 from M&S
Prices may vary
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M&S 2pc pure cotton Mr Men dungaree outfit

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The ultimate in cute, this two-in-one dungaree set has clearly been designed with your little one in mind – built-in scratch mitts for those aged up to six months make sure they can hurt themselves, while the long-sleeved jersey will keep them warm.

  1. £16 from M&S
Prices may vary
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Looking for ways to approach mental health and wellbeing with your children? Read our guide to the books that will help get kids talking

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