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Best deals in Amazon’s January sale

From Shark cordless vacuums to Apple AirTags, the retailer’s sale is a highlight

Daisy Lester
Tuesday 02 January 2024 18:36 GMT
Save across tech, beauty, appliances and more
Save across tech, beauty, appliances and more (The Independent)

Following Boxing Day deals, and kicking off 2024 with a bang, the New Year sales are here, with Amazon’s January sale particularly impressive.

From Argos, John Lewis and Currys to Asos, Lookfantastic and Net-a-Porter, all our favourite retailers are taking part in the deals bonanza that will see us through January.

However, famous for its mammoth sales (it held three Prime Day events this year, as well as its biggest Black Friday yet), Amazon has discounted everything from mattresses, tablets and vacuum cleaners to gaming devices and air fryers.

Brands such as Shark, Ninja, Lego and more are all included in the retailer’s event, so Amazon’s January sale is your chance to pick up a bargain for the new year ahead. With so many offers to scroll through, our team of shopping experts have handpicked the crème de la crème of Amazon’s January deals. Keep scrolling for the stellar savings.

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Best deals in Amazon’s January sale 2024

Shark anti-hair-wrap upright vacuum cleaner, NZ690UK: Was £299.99, now £149, Amazon.co.uk

(Shark)

Clean up, with a 50 per cent saving on this Shark vacuum. A similar model from the brand took the top spot in our round-up of the best corded vacuum cleaners, so you know you’re in good hands. The anti-hair-wrap feature has been designed to ensure strands don’t become tangled around the brush roll, while LED headlights illuminate hidden dirt and dust, for a more thorough clean.

Buy now

Olaplex no.4 shampoo: Was £28, now £19.50, Amazon.co.uk

(Amazon)

Amazon stocks a number of cult products from popular brands, including Olaplex. The brand’s shampoo is a firm favourite of ours and was rated highly when we reviewed it. Our tester noted that it “features an anti-frizz ingredient that made our hair easier to style but we also found that our hair held its curl on the days we didn’t blowdry and straighten”. If you’re looking to stock up, now’s the time to do it.

Buy now

Tower T17021 family-size air fryer with rapid air circulation: Was £69.99, now £55, Amazon.co.uk

(Tower)

Discounted by 21 per cent, Tower’s family-size air fryer boasts rapid air circulation and a 4.3l capacity. A stellar option for larger households, the appliance cooks up to 30 per cent faster than a conventional oven, using little to no oil for healthier meals. From frying and roasting to grilling or baking, it rustles up everything from stuffed vegetables and muffins to pork chops and more.

Buy now

Shark WandVac 1.0 cordless handheld vacuum cleaner: Was £129.99, now £79, Amazon.co.uk

(Shark)

This lightweight device made it into our round-up of the best handheld vacuum cleaners, with our tester saying: “It’s teeny tiny, and designed to be put on kitchen worksurfaces.” They added: “It comes with a crevice tool and a pet tool, which all tuck into the docking station neatly.” However, they also noted the run-time is just eight minutes, so this one is best kept for dealing with crumbs and other quick clean-ups. Right now, you can save almost 40 per cent on the vacuum at Amazon.

Buy now

Apple MacBook Air with M2 chip: Was £1,149, now £1,029, Amazon.co.uk

(Amazon)

The M2-powered MacBook Air gives you top-tier MacBook performance in a thinner and lighter form factor. The more powerful Pro benefits from bigger and stronger fans, meaning it can really push the boat out when it comes to performance, while the smaller MacBook Air dials performance back a little, in favour of comfort and portability. Right now, there’s a discount to be found at Amazon.

Buy now

Xbox Series X: Was £479.99, now £359.99, Amazon.co.uk

(Amazon)

The Xbox Series X is Microsoft’s most powerful machine. Large and cuboid but completely silent, it matches the performance of a high-end gaming PC – loading games in a snap and booting up menus in a fraction of a second. If you’ve been waiting years for the Xbox Series X to come down in price, your time has come. With this Amazon deal, you can save 25 per cent on the next-generation console.

Buy now

Apple AirTag, pack of four: Was £119, now £95, Amazon.co.uk

(Amazon)

Now is the perfect time to pick up some of Apple’s airtags, with this £24 saving. The neat thing about the AirTag is that when you’re close enough, you can get real-time turn-by-turn directions to your item. “Precision tracking works wonderfully well when you can get a signal, and the fact it’s powered by removable batteries is a real bonus,” our writer said in their review. “There are just so many devices connected to the Find My network that you’ll always be able to locate your AirTag if it goes AWOL.”

Buy now

Lego wildflowers bouquet set: Was £54.99, now £42.99, Amazon.co.uk

(Lego)

Bring out your inner florist, with this vibrant and intricate bouquet of wildflowers. The floral bundle features 16 height-adjustable stems, along with a dynamic array of flowers reflecting the vibrancy of wildflowers such as Welsh poppies, cornflowers and lavender. Perfect for arranging before displaying in a vase as you would a fresh bouquet of flowers, they’ll brighten up any windowsill (without worrying about wilting and watering). You can save more than 20 per cent with this deal.

Buy now

Oral-B pro 3 electric toothbrush: Was £100, now £34.99, Amazon.co.uk

(Amazon)

A bestseller in the Amazon January sale, this Oral-B toothbrush has been given a hefty discount of 65 per cent. We named the model best overall in our guide to the best electric toothbrushes to buy, with our tester sharing that the Oral-B pro 3 left their teeth with that trademark “just been to the dentist feeling”. So, what more could we ask for?

Buy now

Lumie bodyclock shine 300 sunrise alarm clock: Was £149, now £106.24, Amazon.co.uk

(Amazon)

Waking up only gets harder during January, so, now’s the time to invest in a sunrise alarm clock, to make mornings easier. Lumie’s bodyclock mimics a sunrise, to wake you up naturally, helping you feel more refreshed and ready to tackle the day. The duration of the sunrise can be anywhere between 15 and 90 minutes, with your choice of final intensity. The device also doubles up as a radio or normal sound alarm. You can save nearly 30 per cent right now.

Buy now

Elemis pro collagen cleansing balm: Was £48, now £37.90, Amazon.co.uk

(Amazon)

A must-have in your skincare regime, this cult three-in-one cleansing balm is lauded by beauty editors. Nourishing skin and melting away the day’s make-up, it’s super hydrating and helps boost the skin’s elasticity. Now, you can save more than £10, thanks to Amazon.

Buy now

Beats Fit Pro earbuds: Was £219.99, now £176.81, Amazon.co.uk

(Very)

Right now, you can save 20 per cent on Beats’ workout earbuds. In our review of the Beats Fit Pro, our writer said they were like AirPods but cheaper. “If you find the AirPods slipping out of your ears, you’ll appreciate the more secure fit, and the controls are just a joy to use,” they said. “With active noise cancellation, decent sound and a sweat-proof design, we’ll be leaving our AirPods Pros at home and taking the Beats Fit Pro to the gym instead.”

Buy now

Fitbit Charge 5 activity tracker: Was £169.99, now £99, Amazon.co.uk

(FitBit)

Looking to smash those New Year’s fitness resolutions? A top-rated activity tracker might help you do just that. Luckily, Amazon has slashed the price of the Fitbit Charge 5 by 42 per cent. An IndyBest favourite, it was crowded the best overall in our round-up of top Fitbits. When describing the model, our tester said: “Combining a widened tracker screen (or arguably, a streamlined watch face) with a rich feature set that includes smartphone notifications and health scans, the Charge 5 is a best-of-both-worlds Fitbit that will hit the sweet spot for many users.”

Buy now

St Tropez self tan express mousse: Was £33, now £20.29, Amazon.co.uk

(Amazon)

Craving a winter tan? You don’t have to fork out to go abroad, as St Tropez’s fake tan is now reduced by 38 per cent. The three-in-one formula can be left on for either one, two or three hours, depending on how deep you want your tan to be. Touted as having a streak-free finish and a non-sticky feel, the fake tan is scented with the brand’s signature fragrance.

Buy now

Olaplex no.3 hair perfector: Was £28, now £18.77, Amazon.co.uk

(Olaplex)

You can save 33 per cent on this famous hair product right now at Amazon. The treatment is designed for weekly use and aims to repair the hair’s bonds and improve the look and feel of split ends and strand damage. In a review of the Olaplex no.3 hair perfector, our writer said: “We found it to be a really effective at-home solution, so much so, we’d go as far as to say it produced results that were far better than other at-home treatments we’ve used in the past.”

Buy now

Elecci 10l/day dehumidifier: Was £199.99, now £149.99, Amazon.co.uk

(Amazon)

You can now snag this sleek dehumidifier with 25 per cent off at Amazon. This model comes with useful modes to suit different needs, including a drying mode for when moisture levels increase in a room due to drying wet clothes, and a sleeping mode that emits less noise. Meanwhile, the rain mode has an automatic relative humidity of 45 per cent, for maximum comfort.

Buy now

Ring video doorbell 3 + ring chime: Was £189.98, now £89.99, Amazon.co.uk

(Amazon)

This video doorbell bundle now has a whopping 53 per cent off, thanks to Amazon’s January sale. Our tester found similar models of this doorbell to be super easy to use. They said: “The HD camera is sharp, with a fish-eye view of your doorstep – and beyond. We found we could easily make out faces on the camera, even when using night vision. The live view was handy, as was the two-way talk – we often spoke to couriers remotely from our app when we were away from home.”

Buy now

Are there January and New Year’s sales on Amazon?

Yes, Amazon is known to host a mega January and New Year sale, with the retailer clearing stock for the year ahead.

When does Amazon’s January sale start?

Amazon’s January sale kicked off early, with Boxing Day deals morphing into January sale offers, running right through to 31 January.

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