But just when we thought nothing could surprise us, there’s a new trend in town.
As part of #TikTokMadeMeBuyIt, which sees users share videos of their weird and wonderful new purchases, one user showcased her recent haul of Premier Innpillows. The video has since gone viral and, at the time of writing, has 96,000 views and more than 5,000 likes.
Since we’re all looking for ways to get a better night’s sleep and recreate that holiday feeling at home, it’s no surprise that the hotel chain has seen a spike in demand for its bedding.
Sales of these pillows have skyrocketed 65 per cent, and when compared to this time last year, they are up by 400 per cent.
Made of blown hypoallergenic fibres that, according to the brand, not only feel lightweight but bounce back into shape in the morning, the pillows are sold in a set of two and you can opt for either firm or soft. If you really want to recreate the hotel experience, Premier Inn also sells mattresses.
Tempted by the pillows? We put them to the test to see if they lived up to the hype. Read on for our review of the TikTok-famous Premier Inn bedding that might just be the answer to your sleepless nights.
You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Whether you’re looking to recreate the hotel experience at home or searching are for solutions to help you get a better night’s sleep, TikTok loves these Premier Inn pillows, and so do we.
With the choice of firm or soft – our writer has the latter – you can expect “satisfying squishiness which is also great if you like to prop them up for visual effect during the day”. They come with a protector and are machine washable, and despite our writer’s initial preconceptions, she has been “consistently impressed with the quality”. So much so, when they eventually need replacing, she noted that she “won’t hesitate to repurchase – especially at that price”. It’s clear then, that TikTok doesn’t lie. Prepare for sweet slumbers with these dreamy pillows.
