Here are all the best designer homeware dupes from Asda’s new George Home range

From pouffes to floor lamps, refresh your interiors for a fraction of the cost

With prices starting from £20, you don’t want to miss out (iStock/The Independent)

Supermarkets are no longer just the place for your weekly shop – they can also help you achieve a luxury look in your home for less. From Asda to Aldi, most stores now boast a stellar selection of homeware pieces and furnishings. 

If you’re looking to refresh your interiors for a fraction of the cost, there is no better place to browse. From Aldi’s recent rattan range and its £20 velvet footstool that’s almost identical to Made’s version, to Mrs Hinch’s homeware range at Tesco – supermarkets are delivering some seriously stylish and contemporary ranges. 

Asda is no exception, recently launching its brand new George Home range with prices starting from just £20. Featuring everything from soft furnishings and cushions from £7, to furniture and ottomans for £30, you can elevate your interiors without blowing the bank.

Read more: Aldi has launched a new rattan furniture range – here’s everything we’re buying

Whether you’re after stylish storage solutions, outdoor furniture, on-trend lamps, bedspreads or footstools and pouffes, there’s something for everyone in the new collection.

And, proving your home can have a designer feel without the luxury price tag, many of the pieces resemble furnishings that can cost upwards of £100 elsewhere.

Here, we take a look at our favourite items and their costly designer counterparts, from pink plush velvet pieces to Berber-style rugs.

You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.

George Home pink velvet pouffe: £30, Asda.com

Asda’s pouffe on the left, and Loaf’s on the right (Asda/Loaf)

This Asda footstool will instantly add some luxury to your living space with the pink velvet providing a nice dose of glam. Pouffes are endlessly versatile, whether you use one for putting your feet up at the end of the day or as an extra perching place for guests once we’re (finally) allowed pals over. The resemblance to Loaf’s little cheese stool (£295, Loaf.com) is striking – the main difference being that you’re saving an impressive £265. 

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Read more: 9 best pouffes and footstools for putting your feet up

George Home cream Berber shaggy rug: £30, Asda.com

Asda’s rug on the left, and La Redoute’s version on the right (Asda/La Redoute)

The Morrocan-style Berber rug is still reigning supreme on all our Instagram feeds, and you can tap into the trend for a fraction of the cost with this Asda offering. While La Redoute’s Berber rug (£99, Laredoute.co.uk) costs nearly £100, Asda has delivered a near identical piece starting from just £30. The rug’s shaggy, soft-pile fabric is sure to be cosy for your feet, while its diamond pattern will complement most interiors well. It also comes in a range of different sizes and, if you fancy a burst of colour on your floors, you can enjoy it in a lovely blush pink or yellow shade.

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George Home black bamboo hanging floor lamp: £45, Asda.com

Asda’s lamp on the left, and Made’s version on the right (Asda/Made)

Another trend that shows no sign of slowing down is the preference for natural interiors, from rattan to bamboo. Get the look of this Made Java floor lamp (£159, Made.com) for less with Asda’s hanging floor lamp that is perfect for adding a light and relaxed bamboo touch to your living space. The Seventies feel is given a contemporary upgrade with the sleek black base and, for just £45, you can’t go wrong.

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George Home black metal side table, set of 2: £30, Asda.com

Asda’s side tables on the left, and Perch & Parrow’s side tables on the right (Asda/Perch & Parrow)

Contemporary and sleek, this pair of black metal side tables are a steal at £30 for both from Asda. Crafted from metal wire with removable lids, they’re the perfect storage solution too. Without compromising on style, you can utilise these as sofa side tables or for extra storage in the bedroom. If you need further convincing, the Asda pair is an almost exact replica of the Perch & Parrow set of two cage side tables (£150, Perchandparrow.com) that are comparably steep in price. 

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George Home pink small velvet stool: £20, Asda.com

Asda’s stool on the left, and Fy!’s version on the right (Asda/Fy!)

Looking far more luxurious than its inexpensive price tag suggests, this pink velvet stool will add some serious style to your interiors. Whether tucked under a dressing table or on proud display in the corner of your sitting room, its small size is super convenient for easy storage. The charming gold legs mean it’s almost an exact replica of this Ciel Ada velvet stool from Fy! (£85, Iamfy.co), but you’re saving an impressive £65 with Asda’s offering. 

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George Home grey metal trunk, set of 2: £30, Asda.com

Asda’s trunks on the left, and Alex and Alexa’s trunks on the right (Asda/Alex and Alexa)

On hand to solve all your storage woes, this chic pair of grey metal trunks are just £30 and will provide ample room for any of your miscellaneous lockdown purchases. Offbeat and vintage-inspired, the trunks are given a contemporary upgrade with grey and silver-tone fastenings. Stack them in your bedroom or even use them both as a quirky sideboard for plants. Resembling this pair of jos trunks (£83, Alexandalexa.com), you’re getting an inexpensive alternative. 

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For more interiors inspiration, we’ve found the best online homeware and interiors shops to order from during lockdown