Holly Willoughby’s dress is from this affordable high street brand: Here’s where to buy it

The ‘This Morning’ presenter has opted for a £42 mini and it’s perfect for spring

The mini dress features an on-trend statement collar – you can’t go wrong (@hollywilloughby/The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have now become as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

Holly and her stylist have opted for another high street hit with today’s outfit – the floral mini dress, which features a contrasting oversized cotton collar – is from Nobody’s Child, an affordable independent brand that is also one of the first third-party labels now available at M&S.

Read more: Where to buy Holly Willoughby’s green floral dress

Nobody’s Child has strong eco-credentials; its philosophy centres on sustainability, with collections made from 90 per cent recycled fabrics such as Lenzing Ecovero, Repreve, and organic cotton. Not only does it score high on style, but it’s cleaner for the environment.

And it’s clearly a favourite of Holly’s, since it’s her second outfit from the brand in the past month, with her previous being a black and blue smudge print mini dress that’s equally well priced.

Read more: Holly Willoughby’s & Other Stories cream jumper is the perfect transitional piece

The first time around, her Nobody’s Child look was so popular the brand’s website struggled to cope with the demand, proving that the “Holly effect” is strong.

So, if you love the look of today’s outfit, we’d recommend beating the crowds and adding it to your basket ASAP. Here’s what you need to know if you want to get your hands on it.

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s dress is from Nobody’s Child and costs a purse-friendly £45.

With a fitted silhouette and in a floral print, we think this is the ideal mini for spring – just looking at it transports us to a sunny beer garden (remember those?)

Plus, we can’t get enough of the contrasting collar, which is a big trend this season. An affordable dress, that has strong sustainable credentials and will stand the test of time – we love it.

Nobody’s Child floral Colette mini dress: £42, Nobodyschild.com

(Nobody’s Child)

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.