Bella Hadid’s beauty brand is finally here – how to shop the Orebella perfume

After months of waiting, the product line has been unveiled

Lauren Cunningham
Friday 03 May 2024 17:28 BST
The fragrance-focused line is finally here
The fragrance-focused line is finally here (Orebella/ The Independent)

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Supermodel Bella Hadid had quite the Instagram moment earlier this year, teasing the release of a new beauty brand ‘Ôrəbella with impressive success. In a mere months, the ‘Ôrəbella Instagram page amassed almost 200,000 followers with many fans lining up to shop the collection before even being certain what products were actually being produced.

Now, the wait is finally over as three perfumes have popped up on the ‘Ôrəbella website: window2soul, salted-muse and blooming fire. Although, for now, they’re only available in the United States. So, sadly, those in the UK can only admire from afar (although we’re sure this won’t be the case for long), but we’ve done some digging on exactly what each scent is about anyway as it’s always better to be prepared.

Firstly, each scent is vegan and alcohol-free and is said to be hydrating on the skin as well as packed with essential oils. Available in 10ml, 50ml and 100ml gemstone-shaped bottles, prices range from $35 (£27.91) to $100 (£79.70). Plus, they’re all eau de parfums, the most concentrated, long-lasting scents available, making them quite the quality fragrance cop.

Window2soul includes top notes of lemon, geranium and mint, middle notes of jasmine and damask rose and base notes of tonka bean for a fresh, floral scent. Salted muse is more of a woody, salty fragrance with sea salt, pink pepper and cedarwood all key players and blooming fire offers a deeper, warmer floral scent with notes of Tahitian monoi flower, patchouli and bergamot.

There seems to be something to suit everyone, plus each option is built with a patented orelixir base, comprised of snow mushroom, camellia oil, sweet almond oil, olive oil, jojoba oil and shea oil.

What’s to come next? Well, we imagine there will be plenty more perfumes, as well as scented candles, diffusers and aromatic oils to be released, so those sold on scents should certainly pay attention.

Visit the ‘Ôrəbella website

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