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Best Black Friday toy deals to expect in 2024, from Lego to Barbie, Tonies and more

Save big on everything from stocking fillers to puzzles, games and dolls

Sarah Jones
Thursday 31 October 2024 09:38 GMT
Our guide will make toy shopping that little bit easier on your bank balance
Our guide will make toy shopping that little bit easier on your bank balance (The Independent)

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Looking to save some cash on gifts for the kids? Black Friday is your best chance to find huge discounts on toys to suit all ages.

The annual sales bonanza, which takes place in November every year, is one to watch when it comes to securing a bargain on everything from TVs and mattresses to laptops, beauty products and clothing.

Read more: Black Friday 2024 shopping guide

It’s also an event that many savvy parents will have bookmarked in their calendars as an opportunity to stockpile Christmas gifts and snap up some bargains on behalf of Santa. The four-day sale can see the latest gizmos and games slashed to their lowest ever prices, with all the biggest toy manufacturers and retailers taking part.

In previous years, we’ve seen some excellent deals from Very, Argos, Amazon, John Lewis and Smyths, with discounts to be had on popular brands such as Lego, Barbie, Toniebox, Disney, Hot Wheels and many more.

With so many offers available, Black Friday can induce the sense of deals overload and make finding genuinely stellar discounts difficult. That’s why our team of IndyBest experts are on hand to help filter through the noise and bring you the very best bargains on toys, including dolls, action figures, playsets and more.

Keep reading for everything you need to know about the Black Friday 2024 sale, including the best toy deals to expect, plus some savings to snap up right now.

When will Black Friday toy deals start in 2024?

Black Friday takes place the day after Thanksgiving in the US. This year, that means it will start on 29 November. While it was originally a one-day event, Black Friday has expanded and now lasts for an entire weekend, culminating in the Cyber Monday sale.

However, it’s worth noting the sale has also been starting earlier and earlier each year. In fact, some retailers, such as Amazon and Argos, start their Black Friday sales up to a month early, meaning you’ll have plenty of time to shop the best deals.

What toy deals can we expect this Black Friday?

While there isn’t long until Black Friday officially kicks off, so, we still can’t guarantee any deals right now. However, we can make an educated guess, based on the discounts we’ve seen in previous years.

In 2023, we saw retailers such as Amazon, John Lewis, Very, Smyths Toys and The Entertainer all take part in the event, with prices cut by as much as 70 per cent. There were savings aplenty across a host of much-loved brands, from Lego and Barbie to Squishmallows, Little Tikes and Play-Doh.

Some of the top deals included 50 per cent off the Barbie dreamhouse (was £349.99, now £149.99, Amazon.co.uk), 20 per cent off the IndyBest-approved Toniebox (£79.95, Tonies.com), and £15 off the must-have toy of the year: the Furby (was £74.99, now £53.04, Amazon.co.uk).

Read More: Black Friday 2024 live updates

What are the best toy deals to shop now?

Can’t wait for the Black Friday 2024 deals? Fear not, as there are plenty of bargains to be had year-round on toys for all ages. Here are the best ones we’ve found online.

VTech LeapFrog scoop & learn ice cream cart: Was £59.99, now £39.99, Amazon.co.uk

(LeapFrog)

This creative toy makes learning a real treat for little ones, who will have heaps of fun pretending to run their very own ice cream cart. Complete with 20 playing pieces, the cart provides hours of open-ended play, as there are so many ways your child can interact with it. Featuring in our guide to the best gifts for 2-year-olds, our tester said: “There are also activity cards that can be placed into a slot where characters will tell your child their order, which they must then prepare, helping to develop counting, matching, memory and stacking skills.” They added: “Plus, the cart can actually be pushed around, so, kids can play and move at the same time or take it into the garden, for some outdoor fun.”

Hot Wheels city ultimate garage playset: Was £129.99, now £79.99, Very.co.uk

(Very)

A must for mini petrolheads, the Hot Wheels city garage has four floors of fun – and it’s reduced by £50 right now. Multiple levels, ramps, and parking spaces provide the perfect stage for kids to race cars, flip them and do loop-the-loops. It also doubles up as a place to store toy cars, with space for 50 Hot Wheel-size cars. Plus, the garage comes with two limited edition vehicles, which you can’t get anywhere else.

Lego wildflower bouquet set: Was £54.99, now £42.99, Amazon.co.uk

(Amazon)

Let your creativity blossom, with this colourful arrangement designed to stand tall in your home. The 939-piece build features 16 stems with a mix of flower and leaf varieties, such as lavender, Welsh poppies, gerbera daisies and lupins, that can be freely arranged and placed in a vase. It would make an ideal gift for any flower lover, regardless of their green finger potential. Plus, as the blooms are made using sustainably sourced sugarcane, they have less of an environmental impact compared with other standard Lego sets.

Barbie dreamhouse: Was £349.99, now £149.99, Amazon.co.uk

(Amazon)

Calling all Barbie fans, you can get your hands on Mattel’s Barbie dreamhouse for more than half price at Amazon right now. The house, which was launched last year alongside Margot Robbie’s Barbie Movie, comes with three storeys to explore and is brimming with charming play areas like a kitchen, pool and bedroom. Plus it comes with more than 75 accessories, including a pet puppy – adorable.

Toniebox starter set: Was £79.99, now £67.99, Boots.com

(Tonies)

One of the top toys that’s always on our radar at IndyBest is the Toniebox, which has featured in several of our gift guides for children, including the best gifts for 2-year-olds and 4-year-olds. A great option for kids of all ages, the Toniebox is an audio player that helps bring music and stories to life – you simply swap out the Tonie character that sits on top – of which there are more than 100 to choose from – and a different tale will be read to your child. “We think the Toniebox is so clever – exciting, engaging, screen-free fun which your child can really take ownership of”, our tester said. Right now, you can snap up this starter set, which includes a Toniebox and one creative Tonie figure, with £12 off. All you need to do is enter the code “BABYOCT15” at checkout.

Tamagotchi original: Was £19.99, now £13.33, Amazon.co.uk

(Amazon)

Nineties kids will remember this one well. Tamagotchi’s, which were released nearly 30 years ago, are making a comeback and you can secure a 33 per cent saving on this fun design. The little egg-shaped virtal pet will have your child fixated and teach them some valuable skills at the same time, as they need to feed it, heal it when it’s sick, bathe it, play with it, clean up its poop and watch as it grows from a recently hatched pet into an old senior. The Tamagotchi featured in our round-up of the best gifts for 8-year-olds, with our tester saying: “We cannot overstate how invested our testers were in the wellbeing of their Tamagotchis, rushing to check on them as soon as they beeped. This was such a popular toy, and one that shows no sign of losing its appeal after a month of use.”

Casdon Dyson supersonic and corrale deluxe styling set: Was £39.99, now £29.99, Very.co.uk

(Casdon Dyson)

In our round-up of the best gifts for four-year-olds, this set was chosen as the best role play toy. Ideal for budding hair stylists or those who simply like to copy their parents, the set includes child-sized versions of Dyson’s iconic supersonic hairdryer and corrale straighteners, along with diffuser and nozzle attachments, a barrel styling brush and comb. “The lights and sounds really up the fun factor, with the straighteners lighting up and making a sizzling noise and the hairdryer blowing a gentle stream of air when you press the button,” our tester said.

Why you can trust IndyBest to find the best deals

The IndyBest team of shopping experts have been covering sales events like Black Friday for many years. We track prices all year round and know how to spot a good deal from a bad one, and we only recommend discounts on products we’ve either tested or are made by brands we trust.

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For the latest offers on toys and more, try the links below:

Find out everything you need to know about Black Friday 2024, with our expert guide to this year’s sale

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