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Best pillows 2024 tried and tested for a great night’s sleep, from memory foam to feather-filled

Whether firm or soft, cooling or super thick, the right pillows will help you sleep soundly

Zoe Phillimore
Friday 19 July 2024 12:54 BST
Side sleepers should plump for a thicker pillow, while lower options are better for those who sleep on their back
Side sleepers should plump for a thicker pillow, while lower options are better for those who sleep on their back (iStock/The Independent )
Our Top Picks

For many of us, the search for the most comfortable pillow can be likened to finding a needle in a haystack – especially when the term “comfortable” is highly subjective. However, as always, the IndyBest team are on hand to help you with your decision-making process, as we’ve rounded up the best pillows to suit all types of sleepers.

Thinking about your preferred sleeping position is essential when choosing a pillow. Back sleepers should go for a lower loft (the thickness/height of a pillow). This will help keep their spine aligned and prevent a cricked neck at 7am. Side sleepers, however, should go for a thicker pillow that fills the space between the tip of their shoulder and the base of their neck.

The filling also needs to be considered. There are typically two types of filling: natural and synthetic. The former type is often organic, sometimes totally chemical free and is naturally good at regulating temperature. However, natural fillings can also be expensive, aren’t always good for allergy sufferers and are not often vegan-friendly – they can include down (aka bird feathers), wool, bamboo and cotton.

On the other hand, synthetic fibres are often hypoallergenic and can usually be cleaned in the washing machine (though, this doesn’t extend to memory foam). Usually, they spring back well, hold their shape and tend to be a bit more wallet-friendly.

You also need to take firmness into consideration. While some people prefer a thick cushion, others prefer a lower one, as they tend to have a harder, flatter surface. Whichever you opt for, it is important to keep your spine aligned, so you don’t wake with any aches or pains.

How we tested the best pillows

We spent many a night pondering the pros and cons of each pillow we were testing. Points were dished out to pillows we deemed comfortable, which, to us, meant the pillow had a gentle sink to it, while offering support all night – many crumbled under the pressure. Another thing that added to comfort was what we call the “cosy factor”. Did it keep us snug without us waking up at 3am as we overheated?

A selection of the pillows we tested
A selection of the pillows we tested (Zoe Phillimore)

We also considered care instructions. Pillows that can be washed were handy but we also wanted pillows that looked good on our bed – we were aiming for that five-star hotel look. These are the best pillows for a good night’s sleep.

The best pillows for 2024 are:

  • Best pillow overall – Panda London hybrid bamboo pillow: £89.95, Pandalondon.com
  • Best budget pillow – Silentnight airmax pillow: £14, Amazon.co.uk
  • Best pillow for neck pain – Aeyla dual pillow: £69, Aeyla.co.uk
  • Best down pillow – Brook and Wilde the marlowe goose down pillow: £240, Brookandwilde.com

Panda London hybrid bamboo pillow

Panda best pillows 2024
  • Best: Pillow overall
  • Firmness: Firm
  • Dimensions: 70cm x 40cm x 13cm
  • Filling: Charcoal-infused memory foam
  • Cover: Bamboo
  • Why we love it
    • Brilliant staying power
    • Prevents that hot and sweaty feel
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Silentnight airmax pillow

Silentnight best pillow 2024
  • Best: Budget pillow
  • Firmness: Medium to soft
  • Dimensions: 69cm x 46cm
  • Filling: Polyester
  • Cover: Hypoallergenic polyester
  • Why we love it
    • Excellent price
    • Cooling effect
    • Hypoallergenic
    • Machine washable
  • Take note
    • Sinks quickly
    • Does feel synthetic
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Soak & Sleep supreme Canadian goose down pillow

Soak & Sleep best pillows 2024
  • Best: Feather pillow
  • Firmness: Medium/firm, and soft is available
  • Dimensions: 50cm x 75cm
  • Filling: Goose down
  • Cover: 320 thread count cambric cotton
  • Why we love it
    • Generously filled
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Simba firm hybrid pillow

simba best pillows 2024
  • Best: Adjustable-height pillow
  • Firmness: Firm
  • Dimensions: 45cm x 70cm
  • Filling: Fibre layers and aerocoil
  • Cover: 100 per cent cotton with cooling fabric on one side
  • Why we love it
    • Supremely comfortable for a firm pillow
    • Adjustable
    • Cooling fabric
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Aeyla dual pillow

Aeyla  best pillows 2024
  • Best: Pillow for easing neck pain
  • Firmness: Medium to soft
  • Dimensions: 50cm x 70cm
  • Filling: Microfibres
  • Cover: 100 per cent cotton
  • Why we love it
    • Provides solid support
    • Hypoallergenic and vegan-friendly
    • Adapted well to our movement
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Kally Sleep five-star hotel pillows, twin pack

Kally best pillows 2024
  • Best: Guest-room pillows
  • Firmness: Medium
  • Dimensions: 74cm x 48cm
  • Filling: Polyester hollowfibre
  • Cover: 100 per cent cotton
  • Why we love it
    • Great value for money
    • Will suit a lot of people
    • Hypoallergenic filling
    • Machine washable
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Emma original pillow

Emma best pillows 2024
  • Best: Mid-range memory foam pillow
  • Firmness: Firm but adjustable
  • Dimensions: 40cm x 70cm
  • Filling: Memory foam
  • Cover: 98 per cent polyester and 2 per cent elastane
  • Why we love it
    • Adjustable
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Marks and Spencer body-temperature control pillows, two pack

M&S best pillows 2024
  • Best: Temperature-control pillow
  • Firmness: Medium
  • Dimensions: 74cm x 48cm
  • Fill: 100 per cent polyester
  • Cover: 100 per cent polyester
  • Why we love it
    • Affordable price
    • Temperature regulating
    • Machine washable
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Next duck feather and down pillows, set of two

Next best pillow 2024
  • Best: Budget down pillows
  • Firmness: Medium, but firm and soft are available
  • Dimensions: 50cm x 75cm
  • Filling: 90 per cent feather and 10 per cent down
  • Cover: 230 thread count cotton
  • Why we love it
    • Great price
  • Take note
    • Need replumping in the morning
  1.  £40 from Next.co.uk
Prices may vary
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Piglet in Bed merino wool pillow

Piglet in Bed best pillows 2024
  • Best: Wool pillow
  • Firmness: Firm, but soft and medium are available
  • Dimensions: 75cm x 50cm or 90cm x 50cm
  • Fill: Merino wool
  • Cover: 100 per cent organic cotton
  • Why we love it
    • Merino wool is a natural insulator
    • Super comfortable with a great sink
    • Mouldable
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Dorma extra firm and deep deluxe Oxford border pillow top

Dunelm best pillow 2024
  • Best: Deep-loft pillow
  • Firmness: Firm
  • Dimensions: 74cm x 48cm
  • Filling: Polyester
  • Cover: 230 thread count 100 per cent cotton
  • Why we love it
    • Machine washable
  • Take note
    • Will be too firm for some
    • Better suited to sitting up in bed, rather than sleeping
  1.  £30 from Dunelm.com
Prices may vary
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BBHugme pregnancy pillow

Amazon best pillow 2024
  • Best: Supportive pillow
  • Firmness: Adjustable
  • Dimensions: 150cm x 20cm
  • Filling: Microbeads
  • Cover: 95 per cent cotton and 5 per cent spandex jersey fabric
  • Why we love it
    • Adjustable
    • Seriously comfortable
    • Variety of colours
  • Take note
    • Pricey
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Rem-Fit 500 cool gel pillow

Rem-Fit best pillows 2024
  • Best: Cooling pillow
  • Firmness: Firm
  • Dimensions: 64cm x 40cm x 12cm
  • Filling: Cool gel memory foam
  • Cover: Moisture wicking fabric
  • Why we love it
    • Temperature regulating
    • Sweat-wicking
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Pillow FAQs

What type of pillow is right for you?

Microfibre – These pillows tend to be among some of the most affordable and are manmade from synthetic materials such as polyester. They come in a range of different firmness levels, which makes them suitable for most sleeping styles, particular front sleepers, as they tend to be flatter. However, they aren’t the most breathable option, as they can retain moisture and heat.

Feather and down – To be called a down pillow, a product must be made up of at least 70 per cent down feathers, with the rest being regular feathers. Down feathers are typically far softer and better at retaining heat. It’s worth noting they're more expensive than most other pillows and not always suitable for those with allergies, however, you can find anti-allergy options. As down pillows flatten over time, they’re not the best option for side sleepers who require more height, but others will usually find it a comfortable choice.

Memory foam – These pillows are ideal for anyone who struggles with neck pain, as they offer sturdy support by moulding to the shape of your body. While they are durable, memory foam pillows can feel quite rigid and have limited airflow, which means they can get hot. Back and side sleepers will benefit most from this type of pillow.

Wool – If it’s an eco-friendly and naturally hypoallergenic pillow you’re after, wool could be the option for you. Wool pillows help to regulate your temperature, keeping you warm in winter and cool in summer, and are best suited to front sleepers.

Latex – An alternative to memory foam, latex pillows share similar properties, as they are firm and supportive. While they are much more breathable than memory foam, latex styles are on the pricey side and can have a distinct smell.

Pillows at a glance

Pillow

Firmness

Dimensions

Filling

Cover

Panda London hybrid memory foam pillow

Firm

50cm x 75cm

Charcoal-infused memory foam

Bamboo

Soak & Sleep supreme Canadian goose down pillow

Medium/firm

50cm x 75cm

Goose down

320 thread count cambric cotton

BBHugme pregnancy pillow

Adjustable

150cm x 20cm

Microbeads

95 per cent cotton and 5 per cent spandex jersey fabric

Aeyla dual pillow

Medium/soft

50cm x 70cm

Microfibres

100 per cent cotton

Simba firm hybrid pillow

Firm

45cm x 70cm

Fibre layers and an aerocoil springs

100 per cent cotton with cooling fabric on one side

Kally Sleep five-star hotel pillows, twin pack

Medium

74cm x 48cm

Polyester hollowfibre

100 per cent cotton

Emma original pillow

Firm but adjustable

40cm x 70cm

Memory foam

98 per cent polyester and 2 per cent elastane

Next duck feather and down

Medium (firm and soft available)

50cm x 75cm

90 per cent feather and 10 per cent down

230 thread count cotton

Piglet in Bed merino wool pillow

Firm (soft and medium available)

75cm x 50cm/ 90cm x 50cm

Merino wool

100 per cent organic cotton

Marks and Spencer body-temperature control pillows

Medium

100 per cent polyester

100 per cent polyester

Silentnight airmax pillow

Medium to soft

69cm x 46cm

Polyester

Hypoallergenic polyester

Dorma extra firm and deep deluxe Oxford border pillow top

Firm

74cm x 48cm

Polyester

230 thread count 100 per cent cotton

Rem-Fit 500 cool gel pillow

Firm

64cm x 40cm x 12 cm

Cool gel memory foam

Moisture wicking fabric

The verdict: Pillows

We absolutely loved the Panda London hybrid pillow. It was super supportive and suited both side- and back-sleepers well. The mid to low loft helped keep spines aligned, and it remained supportive all night. It also didn’t have us waking up in a sweat, thanks to its temperature-regulating technology. The Piglet in Bed pillow, meanwhile, ticked a lot of our boxes, too, and is a great high-end pillow.

To get serious about your beauty sleep, check out the best silk pillowcases that work wonders for your hair and skin

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