Scarlet Anderson is The Independents Acting Audience Lead of e-commerce, working across IndyBest and Travel to drive traffic and social growth. Previously, she was Deputy Head of Audience, where she worked across The Independents newsroom. Since Scarlet's marketing content career began in 2014, she has managed the audience and SEO growth for brands such as GLAMOUR, Digital Spy, Esquire, Harper's Bazaar, Men's Health, House Beautiful, and Red. Beyond social and organic traffic growth, Scarlet has experience in online reputation management (ORM), paid advertising, including SEM (Google Ads), site migrations, mail marketing, digital public relations, and natural link building. Scarlet is a seasoned traveller and has experience living in Australia and solo backpacking in Asia.