Samuel Mathewson is Assistant Audience Editor for eCommerce at The Independent. He looks after social media, creates video content and writes about men’s fashion, skincare, books, gifting, hampers and more. He previously worked as Audience Development Specialist for Archant and Newsquest in the magazine division, building audiences around travel, food and drink and events content. You can email Samuel with fashion and skincare news and new product launches at samuel.mathewson@independent.co.uk, Instagram @smlmthwsn