Nicole? Papa? Channel 4 to screen all adverts en Français during French zombie drama The Returned
![A scene from Les Revenants which will be broadcast on Channel 4](https://static.independent.co.uk/s3fs-public/thumbnails/image/2013/05/31/09/AN21967409Les%20RevenantsEpis.jpg)
Support truly
independent journalism
Our mission is to deliver unbiased, fact-based reporting that holds power to account and exposes the truth.
Whether $5 or $50, every contribution counts.
Support us to deliver journalism without an agenda.
![Louise Thomas](https://s3.eu-west-1.amazonaws.com/static.independent.co.uk/static-assets/support-us/louise-thomas.png)
Louise Thomas
Editor
Channel 4 is to break new ground by screening an entire ad break in French - a debut for UK television.
Most of the commercials will be for French brands - such as L'Oreal, Renault and Boursin cheese - and will feature subtitles for viewers who are not au fait with the language.
The station have booked the Gallic adverts to mark the launch of a French zombie drama series, The Returned, which begins on 9 June.
It is said to be the first time an entire ad slot on UK television has been in an overseas tongue.
A French voiceover will announce the three-and-a-half-minute break, which is made up of commercials which have originally been shown on TV in France.
Jonathan Allan, sales director at Channel 4, said: "We're really excited to bring the first entirely French ad break to Channel 4 to herald the arrival of our eagerly-awaited new zombie drama series - it should really make the ads fit within the context of the show and surprise the viewer."
The Returned (Les Revenants) is a supernatural crime thriller set in an Alpine village where the inhabitants do not realise they have been dead for years.
PA
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments