Christmas comes early as radio station launches playing nothing but festive songs every day

Yes, it is only August

A new radio station playing nothing by Christmas songs has launched, despite the fact that it’s August.

More than three months before radio stations tend to play festive hits, it has been announced that Magic FM is bringing listeners “Magic 100% Christmas”.

The new station has been introduced in an attempt to bring “cheer and fun during these challenging times”.

Tony Moorey, Group Content Director at Magic Radio, announced the news via Radio Today.

He said the decision was inspired by an effort to “evolve our offerings and launch innovative new shows and stations to ensure that we reflect our audience’s needs”.

“With listeners seeking cheer and fun during these challenging times and a strong understanding of how music and Christmas are interlinked, we knew that the next expansion of the Magic brand had to be around the joy of Christmas,” he continued.

Magic Radio Breakfast presenter, and former Boyzone singer, Ronan Keating backed the new station, stating: “2020 has been a hard year for us all – what better way to lift our spirits than bringing Christmas forward a few months?

He added: “One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can’t wait to launch ‘Magic 100% Christmas’ and turn up the Christmas cheer!”

Now, those who unashamedly like to get into the festive spirit much earlier than usual will have an excuse to do so.