It's a dating comedy based on a NY Times self-help bestseller Act Like a Lady, Think Like a Man, so much so that it becomes virtually an advert for it: the author, Steve Harvey, keeps popping up to spout his own advice to the screen.
Various thirtyish professional women, taking the book as their mantra, try out Steve's tips on their menfolk, with mostly unhilarious results.
The script serves up bite-sized chunks of dating wisdom – "the power is in the cookie", "looking for better you just became bitter", "love is a battlefield" – but no one seems any the wiser.
The cast isn't bad, and in the case of Romany Malco, the story's smooth operator, is all-out funny: "Honesty is overrated," he says, "that's actually in the Bible."
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