Veganuary: Animal-friendly fashion brands you need to know about
Don’t let your wardrobe be your downfall
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Your support makes all the difference.Happy Veganuary – a whole month dedicated to supporting people who have decided to go vegan.
But while you might have removed animals from your diet, it’s important to consider what this means for your wardrobe too.
From vegans and veggies to animal lovers, a growing number of consumers are becoming more and more conscious about where their products come from.
Don’t believe us? Well, the rapidly evolving natural and organic personal care market was estimated to be worth around $11bn (£8bn) internationally in 2016 – a figure that’s expected to double by 2024, according to Ernst & Young.
Luckily, the industry is responding and finding that vegan-friendly items is getting easier with time as new brands embrace animal-free design.
When it comes to fashion, it’s important as a consumer to consider what makes something vegan.
In this case, it means pieces that are made with absolutely no animal products including leather, fur, silk, wool, feathers and bone.
And you’ll be pleased to hear there are a surprising amount of brands that fly in the face of the idea that vegan garb parallels with a serious lack of style.
While brands lisuch as Dr Martens offer a vegan range, others like Matt & Nat, Bourgeois Boheme, Wilby, Brave Gentleman and Beyond Skin are dedicated to delivering 100 per cent vegan products including bags, wallets and shoes.
Plus, we can’t go without mentioning the undisputed queen of the vegan handbag, Stella McCartney.
One of the most famous vegans, McCartney is committed to producing animal-friendly pieces and refuses to use any leather or fur in her designs.
From the brand’s super-stylish faux suede bags, to key chains and vegan silk, the designer is a pioneer of ethical fashion and proves that animal-free products don’t have to compromise on style.
While the fashion industry has quite a way to go before ever being entirely ethical, the good news is that brands are beginning to bow to the pressure of animal rights groups such as Peta.
Earlier this year, Gucci committed to being fur-free, starting with its spring summer 2018 collection, while just this month Michael Kors announced that it will longer use animal fur in its products – a policy that will also apply to Jimmy Choo.
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