Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Readers reveal their TV viewing habits

Glenda Cooper
Sunday 07 August 1994 23:02 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

A HARD-NOSED Scottish detective, a hospital drama and the life of the heir to the throne were the three most popular subjects on television for Independent readers in June, a new survey reveals, writes Glenda Cooper.

In a profile of Independent readers based on viewing habits in June 1994, the advertising consultancy Media Audits suggests that they prefer the BBC to ITV, and watch more Channel 4 than most other broadsheet readers.

Although the paper is not known for extensive coverage of royal stories, the programme most popular with Independent readers in June was Jonathan Dimbleby's ITV documentary Charles: the Private Man, the Public Role, which was seen by 25 per cent of readers. Next most popular was BBC1's Cardiac Arrest (23 per cent), followed by ITV's Taggart (22 per cent).

ITV made a poor showing, with 64.6 per cent of Independent readers describing themselves as 'light' viewers of the channel, a figure echoed by the other broadsheets. Times readers have more satellite dishes than Independent or Guardian readers.

But large numbers of Independent readers enjoy soaps: BBC 1's EastEnders made it into the Independent June top 10 with ITV's Coronation Street close behind.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in