Election '97: Pollsters' key poll challenge
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Polling companies are being challenged to put their money where their mouths are with donations to charity tied to how close they are to the election result. John Timpson, head of the Timpson key-cutting and shoe repair chain, is writing to bosses of the leading pollsters asking them to match his offer of pounds 100 per percentage point difference between their final polls and the result.
The company has been running a "key poll" among customers at its 325 shops across Britain, asking them to choose coloured key caps matching the party they intend to vote for. Yesterday, for the third week running, the poll gave Labour a 5-point lead, against the average 18-point lead in conventional opinion polls. Mr Timpson is donating 1p per "key vote" cast to Centrepoint, the youth homeless charity.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments