Believe the HYPE.: Meet your one-stop back-to-school shop
The new term never looked so good (or organised)
In a sea of hundreds of matching uniforms, picking out your accessories for the school year ahead is your chance to inject some personality to your look. And few brands offer an instant injection of creative cool quite like HYPE., the only label you need to have on your radar for this upcoming September.
First established in 2011, HYPE. has spiralled from a small streetwear start-up to a fashion empire with a global fanbase, with everyone from Niall Horan to Maya Jama spotted wearing its pieces. It’s easy to see why HYPE. is so popular – with bold patterns, practical yet playful shapes, and the chance to mix, match and colour clash across the collections, there’s no easier why to make a statement with your style.
But you don’t have to be an A-lister to take advantage of HYPE.’s credentials. Emojis, graffiti, paint splatters, camo, galaxy print – whatever vibe you want to bring to the corridors this year, you can find it in the brand’s back-to-school shop, with prices starting from just £7.99.
Also up for grabs are reversible options that give you two looks for the price of one, and holographics, glitter and sequins galore for anyone looking for that little something extra (in every sense of the word). Right now the brand also has a partnership with L.O.L Surprise, so you can even take your favourite characters to class with you.
It’s always nice to find a company that doesn’t just offer great products, but will also do something worthwhile with your cash, and HYPE ticks this box as well. For every back-to-school order placed, it’ll fund the planting of a tree in the HYPE. forest (already 163,000 trees strong and counting). Plus the signature orange delivery bags you’ll receive are both made of recycled material, and fully recyclable themselves.
Here’s our pick of just some of the best buys in the back-to-school accessory and apparel collection this year. Back to school cool? HYPE’s got it in the bag.
HYPE. disco leopard utility backpack: £34.99, Justhype.co.uk
A reliable backpack is key, and HYPE. offers not one but five styles in a range of shapes and sizes: the mini backpack, core badge backpack, midi backpack, maxi backpack and the new utility backpacks, which have even more clever pouches and pockets for stashing all of your stuff. What’s more, there’s a BTS promotion that means if you buy a backpack, the kind people at HYPE. will throw in the coordinating pencil case for free.
This utility option takes leopard print to a new level with a fun neon twist, but it doesn’t just look good – it’s got padded straps for a super comfy fit, and a handy mesh pocket on the side that’s ideal for holding your water bottle.
HYPE. multidrips drawstring bag: £11.99, Justhype.co.uk
Looking for something a little more lightweight? Check out the drawstring bag edit, which comes in a choice of 17 different prints and patterns, including this rainbow drip design. Use it for your books, pens or PE kits: the wipe-clean fabric means you can throw just about anything at this handy carry-all and it’ll still come up clean in the end.
HYPE. holographic lunch bag: £12.99, Justhype.co.uk
Have you ever seen a better-looking lunchbox? Nope, us neither – whether you’re toting sandwiches, salad or sushi inside, you’re bound to impress with this. The beauty of the Hype range is that you can buy bags, pencil cases, wallets and water bottles all in the same matching print, so you could take this holo effect and make it your signature style across all of your lessons and the lunch hall.
HYPE. pink palm pencil case: £9.99, Justhype.co.uk
Holidays may feel like a bit of a distant memory at the moment, but this palm print pencil case will help you channel those laid back summer vibes well into the winter. It’s got a 1.2 litre capacity, which in short, means space for all of the pens, highlighters, rulers, rubbers and anything else you might need.
HYPE. blue black fade metal water bottle: £14.99, Justhype.co.uk
HYPE.’s water bottles are stainless steel and BPA free, and designed to keep your water cool and fresh all day long. The opening at the top is narrow enough to keep spillage to a minimum when you’re drinking, and the screw-on lid is airtight, so you don’t need to worry about any unexpected puddles in your backpack, either. HYPE. will even engrave selected styles, including this one, with your initials (or up to eight characters) free of charge.
HYPE. geo camo wallet: £7.99, Justhype.co.uk
Keep your coins close by with a HYPE. wallet, which come in an equally fun choice of colours and prints. It’s got a zip pocket and card slot, and the clip on the side means it’s easy to attach to a keyring or belt loop too. This geo-camo hybrid is eyecatching enough to spot even if its buried at the bottom of your bag.
HYPE.’s Back To School Collection is now available at justhype.com, online and in-store at selected retailers worldwide.