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Most-visited UK attractions named as tourist numbers stay stubbornly low

The British Museum in central London was the UK’s most popular tourist attraction for the second year in a row
The British Museum in central London was the UK’s most popular tourist attraction for the second year in a row
  • UK tourist attractions are still experiencing lower visitor numbers compared to pre-Covid times, with an 8.8 per cent decrease overall.
  • London's attractions dominate the top 10 most visited sites, including the British Museum and Natural History Museum, which have seen increased visitors. Windsor Great Park was third on the list.
  • Efforts are being made to encourage tourists to explore destinations outside of London.
  • Factors like the cost of living crisis and post-Brexit travel policies, such as the ETA scheme, are impacting tourism.
  • Despite challenges, there's optimism due to steady growth and the prioritisation of day trips by visitors.
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