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Offering insurance for close to two centuries, LV (stylised as LV=) is a provider offering third party, fire and theft and comprehensive car insurance.
Alongside its motor policies, LV also offers travel insurance, pet insurance, and home insurance. You can even receive a discount if you bundle together your LV home and car insurance.
Read on for our LV car insurance review, including what cover it offers, how to make a claim, and what customers think of its service.
LV offers two main policies: third party, fire and theft cover, and comprehensive car insurance.
With LV’s third party, fire and theft insurance, you’ll be covered for:
With LV’s comprehensive car insurance, you’ll be covered for everything included with third party, fire and theft, as well as:
Alongside its main policies, LV also offers the following:
Third party, fire and theft | Comprehensive | |
---|---|---|
Age range | All | All |
Level of cover | Third party, fire and theft | Comprehensive |
Injuries to other people | Yes | Yes |
Damage to other people’s property | Yes | Yes |
Theft | Yes | Yes |
Fire damage | Yes | Yes |
Repairs to your own car following accident | No | Yes |
Motor legal protection | Optional | Optional |
Your medical expenses | Optional personal accident cover up to £100,000 | Up to £250 per injured person; up to £500 for injuries following a ‘road rage’ assault; up to £500 for injuries following aggravated theft; up to £10,000 in personal accident cover; optional increased personal accident limit up to £100,000 |
Driving other cars | Yes (if eligible) | Yes (if eligible) |
Breakdown cover | Optional | Optional |
Courtesy car cover | No (optional hire car cover) | No (optional hire car cover) |
Hire car cover | Optional | Optional |
Windscreen replacement | No | Yes |
Personal belongings | No | Up to £300 |
Replacement locks and keys | No | Yes |
Protected no-claims bonus | Optional | Optional |
Cancellation fee | £0 (within 14-day cooling-off period); £40 (after 14 days) | £0 (within 14-day cooling-off period); £40 (after 14 days) |
There are a number of optional extras you can add onto your LV car insurance policy, including:
If you need to make a car insurance claim through LV, you should follow these steps:
You will need to contact LV to cancel your car insurance. You can call the provider on 0330 678 5111.
When cancelling, you’ll have to pay the following fees:
Cancellation period | Fee |
---|---|
Within 14 days of your policy start date | £0 |
After 14 days, or if LV needs to cancel your policy | £40 |
If you need to contact LV about anything that isn’t a claim, you can do so via the following:
Both options are available from 8am to 8pm Monday to Friday; 9am to 5pm on Saturdays and Bank Holidays; and 10am to 4pm on Sundays.
If you want to make a complaint, meanwhile, you can:
LV has an ‘Excellent’ Trustpilot rating of 4.5 out of five, based on more than 68,400 reviews.
It’s important to note, however, that these reviews are for the LV brand as a whole, and not just its car insurance products.
Of its five-star reviews – which make up 80 per cent of its total ratings – the ones that mention car insurance praise LV for the simplicity of its sign-up process, the competitive nature of its quotes for new customers, and the clarity of its policy documents. There was further praise for its customer service, and the manner in which it deals with claims.
However, as is the case for most car insurance providers at the moment, Trustpilot is full of customers complaining about how much more expensive their car insurance renewal quote is.
“LV car insurance provides me with the cover I was searching for at a reasonable price. The policy documents are easy to understand and the forms for the quotation simple to complete. Very happy with my choice so far.”
“An insurance company that you believe has your best interests in mind. Even writing that doesn’t seem plausible, but I really can’t fault the service I’ve had from LV over the last two years. In August 2022, I was involved in a collision where the other driver made off. From reporting the incident to getting my car back was faultless. Before the end of the very first call made, I had confirmation of a hire car. Within 12 hours, an approved LV repairer contacted me to make arrangements to collect my car. Everything was on point. My premium has increased this year, I think we all have to accept this for a number of factors. But it hasn’t increased dramatically, and for that I am pleased. Thanks LV, keep up the good work.”
“Just had a 56.1 per cent car insurance premium increase. No changes from previous years, no increased risk profile. Called to discuss. Spoke to two people who have clearly been briefed to be ‘deadpan’ and unresponsive to discussing sensible price readjustment. I actually had confidence in LV but alas I have moved to what seems better terms all round. Would not have minded a 10 to 15 per cent increase given inflation, but this is just greedy – the standard blurb being ‘costs have gone up’.”
On top of its ‘Excellent’ Trustpilot rating, LV also has the following review scores on Defaqto:
Provider name | Trustpilot score | Defaqto score |
---|---|---|
LV | 4.5 stars | 5 stars (3 stars for Third party, fire and theft) |
Direct Line | 3.7 stars | 5 stars (3 stars for Third party, fire and theft and Essentials) |
People’s Choice | 1.4 stars | 5 stars (4 stars for third party, fire and theft) |
Hastings Direct | 4.1 stars | 5 stars (4 stars for Third party, fire and theft, 3 stars for Telematics, 2 stars for Essential) |
Admiral Insurance | 4.4 stars | 5 stars (4 stars for Telematics, 3 stars for Essential) |
Aviva | 4.0 stars | 5 stars (3 stars for Third party, fire and theft) |
AXA | 4.3 stars | 4 stars (5 stars for Plus) |
esure | 3.1 stars | 5 stars (4 stars for Third party, fire and theft) |
Ageas | 4.1 stars | 5 stars (3 stars for Essentials, and Telematics) |
NFU Mutual | 4.4 stars | 5 stars |
There’s not a huge amount of choice when it comes to LV car insurance. Yet, with a five-star rating for its comprehensive cover from Defaqto, and the best Trustpilot score of the UK’s biggest providers, this simplicity has potentially worked in its favour.
This relatively limited array of polices does mean, however, that none come with benefits such as breakdown cover or motor legal protection as standard. They can only be added as optional extras.
You can also receive a 10 per cent discount if you combine your car insurance with LV home insurance, and a 12.5 per cent discount per vehicle with its multi-car policy.
LV stands for Liverpool Victoria, a name that goes back to 1843, when the company was known for its ‘penny policy’ life insurance.
LV, or Liverpool Victoria, car insurance is part of Allianz Holdings PLC alongside its short-term sister-brand Flow car insurance.
Connor Campbell is an experienced personal and business finance writer who has been producing online content for almost a decade.
Connor is the personal finance expert for Independent Advisor, guiding readers through everything they need to know about car insurance and home insurance. From how much it costs to the best insurance providers in the UK, he’s here to help you find the right policy for your needs.
In his capacity as writer and spokesperson at NerdWallet, Connor explored a number of topics close to his heart, such as the impact of our increasingly cashless society, and the hardships and heroics of British entrepreneurs. His commentary was featured in sites such as The Mirror, the Daily Express and Business Insider.
At financial trading firm Spreadex, meanwhile, his market commentary was featured in outlets such as The Guardian, BBC, Reuters and the Evening Standard.
Connor is a voracious reader with an MA in English, and is dedicated to making life’s financial decisions a little bit easier by doing away with jargon and needless complexity.
After growing up with a passion for writing, Molly studied journalism and creative writing at university in her home country of the United States.
She has written for a variety of print and online publications, from small town newspapers to international magazines. Most of her 10-year career since relocating to the UK has been spent in business journalism, writing and editing for admin professionals at PA Life magazine and business travel managers at Business Travel News Europe and representing those titles at conferences around the world.
Now an Editor at the Independent Advisor, Molly is an expert in a broad range of consumer topics, that include solar panels and renewables, home improvements and home insurance, and consumer technology such as home security and VPNs.
In her free time, Molly can usually be found exploring the outdoors with her husband and their young son or gardening.
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