The 14-track album contains just two listed features, Rihanna and U2.
The song titles don't give a lot away and are mostly monosyllabic, referencing seven deadly sin-style emotions like 'lust', 'pride' and 'fear'. The album's closer is 'Duckworth' - Kendrick's surname.
The artwork, meanwhile, is really intriguing and a world away from the White House tableau on the cover of To Pimp a Butterfly. The word 'DAMN.' is emblazoned in flat red, serif lettering and doesn't even fit properly within the square. Kendrick looks dazed in a straightforward portrait of him in a white tee next to a wall and the Parental Advisory logo is positioned awkwardly.
The reverse has a yin-yang element to it, K-Dot standing in angelic white in front of a dark black background.
That means LA will get the new record at 10pm on 13 April, New York at 1am on 14 April and London later at 6am. We're chasing up which streaming services will carry it straight away.
Other collaborators listed on the album's notes are James Blake, BADBADNOTGOOD, Mike Will Made It (who produced 'HUMBLE.') and The Alchemist.
It remains to be seen what genre the record will be. 'HUMBLE.' suggested a departure from the jazz and funk of TPAB and untitled. unmastered. toward something more stripped back, - this artwork and these simplistic song titles would seem to continue that.
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