Shed chic, swampcore and boho 2.0: The spring trends to know about now
If you feel like your look needs a spring clean to usher in a new season, where do you start? Trend forecaster Jane Kellock says your luck is in if you were there for the Nineties the first time round...
Is orange going to be the colour of the season, will millennial pink continue to dominate, or will jorts (jeans/shorts) really take off in the way that trend forecasters like me have predicted?
It has never been easier or harder to predict what is going to take off, as social media is awash with influencers influencing and trends trending, leaving retailers and consumers either totally focused or completely confused. But no matter how seemingly ridiculous it all is, we can’t ignore the ever-evolving cultural zeitgeist, as eventually, even the most out-there ideas can evolve into fashion that consumers might actually want to wear.
Take “coastal grandma”, for example. The viral TikTok trend encouraged us to live, laugh, love like the main characters in a Nancy Meyers movie. Niche in its infancy, coastal grandma evolved to become the neutral and pale blue floaty-linen-trouser-and-oversized-stripe-shirt combo that we now all love. Until we don’t.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies